00:00It was October 1975 when the first packs of Biscotti Mulino Bianco appeared on the tables of the Italians, from Tarallucci to Campagnoli, from Galletti to Le Macine.
00:15Fifty years have passed since then, during which the brand has continued to mark the collective image and has gained leadership in the product sector for breakfast.
00:25In just 2024, in its six factories, it has in fact baked as many as 14 billion biscuits.
00:31To honor the long history, five decades of Mulino Bianco, which with its over 140 baked products has contributed to create the Italian breakfast rite, 2025 will be a year full of events, initiatives, memories and news.
00:46For us it is a beautiful goal, very important and also exciting, because the brand in these 50 years has really been able to carve out a role in people's daily lives.
00:57We will talk about memories, because 9 Italians out of 10 associate us with childhood memories, because memories mean emotion for people.
01:05It is a year full of initiatives, starting from this event, but then there will be new communication, where we will have as protagonists the small Mulino Bianco,
01:13which is an element that has been part of our history of communication, that many Italians still remember and that will accompany us this year, full of many surprises,
01:23including the launch of a new limited edition of biscuits and a competition where people will be able to win the prizes most desired by Italians.
01:33Mulino Bianco has been able to listen to Italians and people, therefore evolve its promise based on the social and economic context in which it lived.
01:44This has allowed us to continue to offer products that are always relevant to people, good but at the same time also to give emotions.
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