Starbucks Drops Surcharge On Nondairy, Alternative Milk Options, Potentially Saving Customers Over 10% Per Drink.

Starbucks will eliminate the surcharge for dairy substitutes in the U.S. starting November 7th. The move could potentially save customers over 10% per drink. This change addresses customer demands amid the rising popularity of nondairy milk and aligns with CEO Brian Niccol’s focus on reinvigorating the brand. The surcharge removal aligns with Starbucks’ holiday menu launch and marks Niccol’s first major change since joining from Chipotle. Starbucks has faced backlash over the surcharge, including protests from PETA and a discrimination lawsuit by lactose-intolerant customers.