Yorkshire Tea recruits famous Lancastrian for new campaign

Yorkshire Tea has controversially recruited famous Lancastrian actress Sarah Lancashire for a new campaign. Ad credit: Yorkshire Tea/ Lucky Generals

Transcript

00:00Hi, I'm digital reporter Amy Seddon. The rivalry between Lancashire and Yorkshire

00:06has been well documented since the 15th century Wars of the Roses, but in 2025

00:12one famous Lancastrian seems to be crossing enemy lines as they've teamed

00:16up with the iconic Yorkshire Tea brand. Yorkshire Tea has announced it has

00:21recruited Happy Valley actress Sarah Lancashire CBE to hunt down an office

00:26biscuit thief in its latest ad campaign. The move may come as a bit of surprise

00:31as the former Coronation Street and Last Tango in Halifax star is not only

00:36Lancastrian by name but also by birth, having been born in Ermston and raised

00:41in Oldham, both of which were still part of Lancashire at the time. Take a look at

00:46the Yorkshire Tea advert next.

01:16And you're next. And you. I only had one of Brian's cheese triangles.

01:23Well, well, looky here.

01:30Oops! Silly me.

01:39Who nicked my stapler? All eyes on a red stapler. I repeat, a red stapler.

01:46Yorkshire Tea. Where everything's done proper.