00:00The Agriculture Department helped to plan to remove the branding of rice from the market
00:07which is said to be the reason for its high price.
00:10What is the public's reaction to this?
00:13Bernadette Reyes was the one who pointed it out.
00:18The price of rice has dropped in the international market.
00:21But when Agriculture Secretary Francisco Chulo Rell Jr. visited the markets,
00:26he noticed that there are imported rice that is being sold at a higher price than its original price.
00:33Normally, it is written there as premium special.
00:36But if you look at the label, it belongs to a certain price level that should not be there.
00:45That's why the Secretary had an idea that the premium special brand should be removed.
00:53Not necessarily the brand of the rice, but the premium and special.
01:00If the price of imported rice is accounted based on the exchange rate,
01:04the landed cost or its price will be known when it arrives in the country.
01:07The 15% tariff will be abolished,
01:10and the 6 to 8 pesos per kilo of margin will be added to know the retail price.
01:16Today, the Department of Agriculture helped to discuss the removal of labels on rice.
01:21Their plan is to implement it as soon as possible.
01:25The wholesalers and retailers will consult about this,
01:28especially those who say that this might cause confusion among their rice.
01:33It will be confusing because they will change the prices.
01:37For example, if it is denorado or huskmeal, you will be confused.
01:42You will explain that this is what you used to buy.
01:45The rice you buy will be confused if the label is changed.
01:50If the whole country is going to implement this, we have nothing to do.
01:55According to the spokesperson of the Agri Department,
01:57a statement will be issued regarding this in the next few days.
02:01The important thing is that the consumers will be taken care of.
02:05Of course, they are paying more than what is necessary for the price to be lowered.
02:10We cannot say how much, but it is a reasonable margin.
02:23For GMA Integrated News, Bernadette Reyes, Nakatuto, 24 Horas.
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