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FlixBus becomes world's biggest intercity bus operator
DW (English)
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1 year ago
FlixBus is now the biggest intercity bus travel company with thousands of green buses and destinations all over the globe. But the company's business success is not without challenges and criticism.
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00:00
Buses are not just one of the most sustainable ways to travel.
00:04
The bus is much cheaper, like half price.
00:07
Sustainability is an issue as far as I'm concerned.
00:09
That's why I take the bus rather than drive, because it's cheap.
00:14
I don't need to change here.
00:16
There's a direct connection to Leipzig,
00:18
where the train would have had to change trains,
00:20
and that's a bit problematic in old age.
00:22
And budget operator Flixbus has been dominating
00:29
intercity bus travel in Europe for some time now.
00:34
We are already now in the biggest bus markets on earth.
00:37
And now the company is expanding beyond borders to India
00:41
and exceeding expectations.
00:44
Germany lifted its ban on intercity bus travel in 2013.
00:48
And since then, these signature green buses have become a symbol
00:52
of affordable and sustainable travel in Germany,
00:55
Europe and around the world.
00:58
But from the beginning, Flixbus was more than just a bus operator,
01:03
as people tend to think.
01:06
So what we propose to bus companies now all across the globe is,
01:10
they focus on the operations and we are the technology layer.
01:14
In that sense, we develop technology for network planning,
01:17
for pricing, for marketing, for operations, for customer service.
01:21
And we deploy that on a global base.
01:23
This business model, combined with leveraging data analytics,
01:27
allows Flixbus to rapidly expand its network.
01:31
Today, the company that started with a few routes in Bavaria
01:34
links up more than 5,600 destinations in 44 countries.
01:40
That ambition to expand is not without its critics,
01:44
mainly about fair competition, potential market monopolization,
01:48
working conditions and the implications for regional operators
01:52
struggling to compete.
01:53
We always say we are pro-competition.
01:55
We need open markets, no barriers, and of course,
01:58
a regular environment where we ensure safety and quality.
02:01
That's totally clear.
02:03
But besides that, let competition at the end bring the best product.
02:07
In February 2024, Flix made its entry into India.
02:11
The subcontinent represents an enormous opportunity for the company,
02:14
with India becoming a global tech hub.
02:18
Why India?
02:19
India is, outside of China, the largest bus market in the world.
02:22
It is a market where buses are used as the backbone of people getting around.
02:28
So a lot of money and investment going into creating better roads
02:31
and better infrastructure.
02:33
As Flixbus continues to expand and grow,
02:37
the road ahead will require navigating complex challenges,
02:40
managing growth, responding to consumer demands
02:43
and addressing critics and concerns.
02:52
For more UN videos visit www.un.org
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