00:00A spot to value our great cultural and material heritage, but more than anything else to make
00:11the communities aware of the great value that lies in every territory.
00:18Our great heritage, which is that of local identity, which is that of our history,
00:24which is that of our traditions, which is a value that goes beyond every limit.
00:30And that is why we must also be aware of the fragility of this heritage,
00:36because obviously it has very strong criticisms, and that we must be able to preserve,
00:43to protect, but also to promote.
00:46Because obviously it can also be an engine for our growth, for the economy,
00:52because thinking about what all the events that are organized in small centers generate,
00:59this is a great engine for the economy, but it is also an important moment
01:06in a social way, in an aggregative way.
01:10And it is also a moment that wants to tell our story,
01:15which lies in the hearts of all the people who live in that place.
01:20And so, from this point of view, I believe that this operation wants to enter the hearts of people.
01:29This spot wants to make local communities more aware of their heritage.
01:37We also want all small artisans to feel really part of this heritage,
01:44because there are so many small artisans, so many small artisans
01:50who are really disappearing today, and they are small pearls that our time must necessarily preserve.
01:59And so, in this sense, I believe that the spot, but more than that,
02:05the people who work around this project, through censorship,
02:10will do a job of gathering, but above all of disseminating these values.
02:16And so, I believe that we must all, in small centers, in large centers,
02:21be aware of this important heritage that we have at the national level.
