UofM Swipes #1 Recruit From LSU & The NIL Era

WXYT-FM / 97.1 The Ticket

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00:00It's a game changer for Michigan. Bryce Underwood from Belleville, the number one player in

00:05his class picks Michigan flips from LSU. If the reported $10 million is true, I'm sure

00:11that didn't hurt, but it gives Sharon more a cornerstone early in his tenure. It gives

00:17Michigan a shot at a real dynamic quarterback and it pushes them fully into the NIL era

00:23game changer, whether he is or not that Michigan is in here throwing haymakers, putting big

00:29bags of cash out there. And yes, the relationships matter. Sharon has stressed that with us,

00:34but it can't solely be about, Hey, I really trust the coach in today's college football.

00:38You got to pay the freight. And it looks like Michigan has entered that level of college

00:43football. Let's get to James in Southfield, James. Good morning.

00:46Yeah. Good morning, Jim. And good morning, John. And good morning, Heather. Good morning.

00:51Good morning. How are you guys doing today? Good. Good. Let's look real quick. I wanted

00:54to address the guy in reference to the donation side, the charitable side, uh, the sophisticated

01:01donor has a realistic idea of how they're going to bring that kind of money. And what

01:07we have to recognize is that the athlete has labored, the college athlete, the superior

01:13athlete has labored for this type of do. Uh, John can talk to that. I had a son who was

01:20all American in high school and he had to, we, he did not get the benefits of this type

01:26of program. The, the university got the rewards of his, his, his ability to play and all the

01:32things with it, Jersey sales and TV revenue and all of that. But it, this is a process

01:37that is long overdue and the young man and the university has to come up to that. And

01:43that's why he is there. And so I just want to let them know that there's sophisticated

01:46donors who understand to donate to the proper cause and the messaging that it brings will

01:53allow that type of donor to come to it. Let the football guys get their due because they

01:57labor for it for a long time. Thank you, James. I think that's well said. Um, because you

02:03know, you talk about these sophisticated donors and I mentioned it at the time as well, this

02:07is not the only thing that they're donating to. It's it's, they are donating to hospitals.

02:13There are, they're still donating to the athletic department. They're still donating to the

02:17universities. This is just a piece of the pie. Correct. Correct. And they want to be able to

02:23diversify their portfolio. So, and again, the football, I know a lot of the athletes, they

02:30have labored years after year to get to this point in history. And so we, it's just the

02:34evolving of what football is and Michigan is now coming up to par with that. And I, and I

02:40appreciate the school doing that. And other schools would get James, how's your son doing

02:43now? What's he up to? Oh, he's well, he's good. He did very well. He went to be all

02:48American to, to work with that. He became all American in college from high school was

02:53very, very good. And he went on to play a professional football.

02:58Congratulations. Awesome. You should be proud of that and appreciate it. Thank you. Okay. And

03:03appreciate the phone call. Yeah, we had some people call in disgusted at the landscape of

03:08college football, but to his point about the labor, right, this is big business. College

03:14football is not amateurism as much as people want to believe that it's, it's sham mature

03:18ism. If it's anything, I mean, there's a lot of money in college athletics and the idea

03:22that the actual people putting the work in the people we tune in to watch weren't getting

03:27a cut long overdue. So yeah, it's clunky right now. Wild, wild West right now. I'm not mad

03:34at them for getting what they can get at all. That doesn't disgust me at all that,

03:38that they're, they're like professionals. Okay. Okay. They're putting a lot of work

03:41in. I have no issue with them in a semi-professional setting, getting wages, getting paid to be

03:48there. And trust me, I'm only human. There are times when, when moments of college athletes

03:54getting paid, does it bother you? It doesn't bother me that they're getting paid. Am I

03:58jealous? Yeah, that's human nature. Yeah. When you're an all American and captain and

04:02national champ, big Ted champ, you're like, wait, wait a second here. Where was mine?

04:06So yeah, I mean, that's just the human part of course. And so it's, but I don't begrudge

04:12these kids. It's just the same thing in pro sports. Everything is going to evolve and

04:20everything is going to continue to, all the numbers are continuing to go up. We have not

04:25seen a year in the NFL where spending has gone down. We're not going to see a year in

04:30college athletics where spending goes down now where it may go down. And I think what

04:34we're going to see in terms of college coaches are there, you know, for other than the select

04:40few that are sought after and people will pay who, what, whatever they want for him,

04:44our college coaches, contracts going to change in terms of how much they're making, if they

04:50leave for another job or if they're fired, are they not guaranteed all of that money?

04:55Because right now there's a lot of coaches that are going to keep their jobs this year

04:59simply because the extra money that is going to be dedicated to revenue sharing next year,

05:06they're figuring this out. And in a couple of years, does it return to a, we could fire

05:11a coach after two years, no matter what the buyout is, that buyout right now is probably

05:15preventing them from making a change.

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