00:00What is missing in your lunch breaks?
00:07I would say time, but also the taste, because to cook in a hurry something too good never comes out.
00:13The night before I struggle to prepare my lunch, so if there was a faster alternative it would certainly be better.
00:20The words of these students perfectly embody the result of an investigation conducted by CNOR to investigate the eating habits of Italian students.
00:29From which it emerges that only two out of ten students are satisfied with their lunch break.
00:34This for the lack of time, repetitive preparations and the sacrificed taste.
00:39That's when the brand launched a new range of products, the CNOR Asian Noodles,
00:45designed to enjoy a dish inspired by the Asian tradition in a few minutes and make lunch break a more pleasant moment.
00:52The launch of Asian Noodles allows us to be closer to the needs of a consumer
00:57who is increasingly interested in the flavors of global cuisine,
01:00with a particular attention to taste, variety and preparation times.
01:05That of Asian Noodles further confirms that innovation is a cornerstone of the strategy of the CNOR brand,
01:11which has recently allowed it to become the second global brand of Unilever,
01:16exceeding the threshold of € 5 billion in invoices.
01:19This type of product is designed for all consumers who expect to have a tasty and satisfying meal,
01:25with an enveloping flavor and a budget-friendly taste.
01:27The launch of the new product is accompanied by the multi-channel Easy to Love campaign,
01:32with which the brand promises to transform the lunch break into an easy and loving experience.
01:37Several touch points of Easy to Love, starting from the entrance near the Politecnico di Milano,
01:43which from 4 to 8 November is full of interactive games and other activities
01:48to transform the lunch break of students into pleasant moments.
01:52We have created an area that is really easy to love,
01:55where students can somehow try to reconcile a lunch break
01:59intended for taste to a playful and fun moment for their day.
02:03The campaign focused on those moments perceived by students as stressful and meaningless,
02:08like lunch break, to make the moments full of taste and enthusiasm.
02:12After the Politecnico, we will reach other Italian universities,
02:15such as Bicocca di Milano, the University of Bologna,
02:18Sapienza di Roma and Federico II of Naples,
02:21with a sampling activity that will reach over 25,000 students.
02:24We are already present on the Veneto points of the Italian distribution,
02:27with activities on the Veneto point and visibility materials.
02:30We will also be in contact with Generation Z
02:34through a whole series of digital and social activities on the various most important channels,
02:38including TikTok and Instagram.
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