00:00Here at F1 Arcade, obviously we've launched a new breakfast menu for the very first time
00:04in Birmingham, something for us to complement our already scintillating simulation experience.
00:10F1 Arcade, located in Chamberlain Square, offers a unique combination of dining and
00:15racing simulation. Guests can experience world-class tracks through advanced simulators while enjoying
00:22a variety of food and drink options.
00:26So the inspiration around the menu really is to sort of, you know, showcase a new offering
00:31to Birmingham to complement our already a la carte menu that we run throughout the daytime.
00:37It's super important for us to diversify that menu so that everyone can come here and enjoy
00:42a new offering through F1 Arcade.
00:44I took on the challenge of eating every item on the menu, from the buttermilk pancakes
00:49available with fresh fruit, dynamite chicken or smoked bacon, to the rich shakshuka and
00:54even the spiced avocado smash with poached eggs. The portions were generous and more
01:00than I could handle. This menu showcases how venues are responding to current challenges
01:05in the hospitality industry, offering new choices to meet growing customer demands in
01:11difficult times.
01:13I think it's super important for every venue to think outside the box and diversify their
01:19offering to suit the needs of the public. We want to adapt to the general public so
01:25that we can offer the best possible food and drink that goes in the hospitality sector.
01:31So far this approach seems to be working. F1 Arcade has seen a steady stream of new
01:36customers drawn in by the exciting mix of their breakfast offerings and the immersive
01:42Formula One simulation experience.
01:45The reception from the guests so far is that we've got great value for money and it's
01:51something that they've not seen before and to have that alongside the simulation experience
01:55and everything we do so far, all we've had is great feedback.
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