00:00DISTANCES
00:04It was presented in advance at the Rome Cinema Festival,
00:07DISTANCES. Life goes on, further.
00:10The Novartis docu-series made in collaboration with Salute Donna Omlus,
00:14an association of which women involved are part,
00:17which celebrates the ability to face the disease without losing their identity.
00:22With 30% of female oncological diagnoses
00:25and about 55,909 estimated cases in 2023,
00:29the disease is a priority for the national health system.
00:33However, thanks to the progress of scientific research
00:36and innovation in the pharmaceutical field,
00:38women can now count on a longer life expectancy
00:41and a quality of life that is significantly better.
00:45There is an extraordinary opportunity for innovation,
00:48a capacity that concerns not only the identification of new molecular targets
00:54or the research of new pharmacological therapies,
00:57but above all the ability to better listen to patients,
01:01what are those side effects that seem apparently low-level,
01:07low-profile, low-impact to the doctor,
01:09but which, on the other hand, experienced by patients,
01:12no longer for a few months, but for years,
01:15can represent a really serious link.
01:17Today in Italy, over 830,000 women live with a breast cancer diagnosis,
01:23a condition that brings with it often complex therapeutic challenges.
01:27By now the world knows that oncological care,
01:31tumor care, is personalized thanks to innovation,
01:35not only therapeutic, but above all biological knowledge.
01:39It is not by chance that it is said personalized.
01:41Each person will have their tumor, has their tumor,
01:46will have their specific treatment targeted.
01:50But that's not all.
01:51Because we have to start looking, and we are starting to do so,
01:55at the patient, the patient in his complexity.
01:58With this series, Novartis renews its commitment to support women,
02:02not only as patients, but as people,
02:05accompanying them throughout their journey against breast cancer.
02:09The Rose Month reminds us how much research has made progress
02:13to improve and prolong people's lives.
02:17But our campaign has allowed us to hear directly from the voice of women
02:22what is still to be done.
02:24In this we want to give hope for the commitment we will put
02:29in continuing to develop, on the one hand, innovative solutions
02:34to prolong the lives of patients,
02:37but on the other hand also to take care of people.
02:41Life must be lived to the fullest, despite the disease.
Comments