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Variety
  • 1 year ago

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00:00Yeah, I think one of the biggest misconceptions around shoppable live streams in general is
00:05that, like, it's for a specific audience, right?
00:08And I think what we've learned is that it's actually for everybody.
00:11And it depends on who that content is intended for.
00:14And so, you know, you talked about Dolly Parton, I bet Dolly Parton has a fandom that loves
00:18her and was so excited to tune in, but also participate, as you mentioned, right?
00:22Ask her live questions, be able to hear from her what's important, her favorite recipe,
00:26whatever it may be, where then that content changes in real time and it becomes something
00:30that people feel like they're a part of.
00:32So she has a very specific audience that's tuning in.
00:34When we do live streams with some of our beauty partners that are looking to target more of
00:39that younger audience, they're coming into our ecosystem because of the person that's
00:44hosting the live stream, the products that are being featured.
00:46And so rather than say live streams are for this specific demographic or this specific
00:51audience, what we've learned and what we try to tell people is that it's actually for everybody
00:56It just depends on who's hosting the live stream, the products that are being featured,
01:01the stories that are being told.
01:03And it can actually be something that I think brings people together.
01:06And I think that's also something that we're leaning into, right?
01:08Which is like, how do you kind of create community around these shoppable moments because of
01:12that two-way activity that happens during them?
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