00:00Hello, I'm Laila Daghfouz.
00:08I work at Dailymotion as Insight Analyst and I will present to you the Automotive Study.
00:23The automotive sector is a very interesting sector because the user journey to buy a car
00:29is very long. It's not an easy decision and there are multiple touch points that are involved.
00:33It is something that is not very evident because internet signals are sometimes not sufficient
00:39and that is one of the reasons why we started working on this study.
00:43So we conducted this study in six different countries in Europe and in the United States
00:48and we received around 14,000 respondents. So the objective of the study was to analyze
00:54the intention is so people who are willing to buy a car to purchase a car in the upcoming 12 months.
01:01We noticed that we have different trends if we compare older generation to younger one.
01:07Older generation are going to be more intention is regarding car purchase because they have more
01:12financial mean whereas a younger generation they don't have a financial mean the budget is limited
01:18they want a brand new car they prioritize technology and innovation and also the environmental impact.
01:28Given the high ad pressures and the fact that the market is competitive try to use formats
01:34that go beyond serving an impression and tell the story of your brand.
01:38Know your audiences, understand their motivations, understand where they lie in the funnel
01:43and then adapt your messaging strategy to activate them contextually.
01:48To address the different challenges that you are facing in your industry
01:51feel free to contact the Insights team at Dailymotion Advertising.
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