The 46th Melbourne Italian Festa, La Dolce Vita arrives in Melbourne

ABC NEWS (Australia)

For those that missed out on a European summer, La Dolce Vita is coming to Melbourne this weekend. Celebrating the city’s long-standing ties to the continent’s boot, the 46th Melbourne Italian Festa hopes to sell more Australians on a Roman holiday.

Transcript

00:00As these competitors found out, arancini are easy to eat, but not easy to eat quickly.

00:12It's a preview of more competitions to come this weekend.

00:15Once up and running, the Royal Exhibition building will welcome 35,000 people for the

00:20annual Italian Festa.

00:22It's not just about food and wine.

00:24It's a demonstration of makeovers, so how to dress up as an Italian, how to make up

00:29as an Italian.

00:30ABS data shows more Australians than ever are visiting Italy, with a record-breaking

00:36312,000 making the trip last year.

00:40It's a number the Italian government is keen to keep growing.

00:43There are a lot of reasons why to go to Italy, and these regions and these representatives

00:48from Italy are here to tell all the Australians what there is in Italy waiting for them.

00:55It is a kind of tourism which is a slow tourism.

01:00It's a tourism that, I mean, it doesn't talk just to your eyes, but goes straight into

01:06your heart.

01:07Organizers plan to sell more than 300,000 meals over the course of the weekend.

01:12That includes plenty of Italian wine and beer, gelato and arancini bowls.

01:17All of this in the hopes of luring more tourists to Italy, one bite at a time.

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