- 1 year ago
Industri periklanan luar ruang atau out of home (OOH) tetap menunjukkan relevansinya di tengah perkembangan digitalisasi yang semakin pesat. Dengan berbagai inovasi dan strategi baru, o pet of home periklanan kini menjadi salah satu pilihan yang efektif untuk mencapai audiens secara lebih luas dan beragam.
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TVTranscript
00:00So even if you only spend one second, you must have seen what the message is, what sales are there, 10-10, or what promotions are there, or what new products are there, you can see it right away.
00:12What is it that really steals people's attention can start from the words, colors, or the brand ambassador, or the contents of the content, there are many things that can be explored.
00:30Advertisement
00:34Okay, if you ask for an advertisement from an advertisement that has been around since now, the advertisement we broadcast for the first time or we watched for the first time was in the 90s, but the advertisement, the music is still there because the advertising strategy is amazing.
00:50That's when advertisements are broadcasted through various media, whether it's television, radio, etc.
00:58Now there is a method that is also used by brands to advertise their products on outdoor advertising platforms or out-of-home advertising.
01:12If we talk about its growth, it continues to show its relevance in the development of digitalization, which is getting tighter with various innovations and new out-of-home advertising strategies.
01:22This is one of the effective choices to reach the audience more widely and diversely.
01:26To talk about this, I will talk to the CEO of Ubica, Ubiclan.
01:32There is Mas Glorio Yulianto, a round of applause for Mas Glorio.
01:37It's a bit confusing because my head is going through the ads that I still remember from the old days.
01:43But it's amazing, advertising is one thing that is remembered by people.
01:49This is when talking about out-of-home advertising.
01:54As long as this can become a platform that is very relevant now and can be a platform for advertising that hits the target.
02:06So if we look at it, digital advertising is very growing.
02:10But we can't deny the young people of today.
02:14Our attention span is very fast.
02:22When we scroll on social media, if we don't like it, we immediately swipe, swipe, swipe, scroll, scroll.
02:31So we can't even get the content, what does it actually mean?
02:36Because actually to get content from digital or video, it takes about 5 seconds.
02:42Then we know what digital is.
02:45The difference with digital is that in OAH or offline advertising, it doesn't change that much.
02:51So for example, we see the conventional, the static, the billboard, or what we do most often, the car, the motorcycle, the printed, the train, the plane.
03:03They are all displayed in one image.
03:07So even though you only spend one second, you must have seen what the message is.
03:13What sales are there, 10-10, or what promotions are there, or what new products are there, it's immediately visible.
03:20It doesn't need to change to digital or anything else.
03:25So in Indonesia, I think, and abroad too actually, OAH is endless.
03:33Even Apple actually often shoots on iPhone.
03:38Yes, they still do it.
03:40It's still static.
03:41But I'm interested to discuss a few times ago when digital media made a lot of disruptions.
03:48Digitalization also disrupts various sectors.
03:52One of them is advertising.
03:54Friends who are used to doing advertising strategies through conventional media.
04:01Was there any concern at the time of this disruption?
04:04Of course, with the discussion earlier, people only have a short time to see an ad on a digital platform.
04:10But they didn't get the message.
04:12Can you tell us the story at that time?
04:16Okay, for us, we see that the industry is indeed digital rising.
04:23But we also see that offline, for example, innovation is very much liked by brands and also those who see it.
04:35One example is, yesterday we did an innovation at the Drone Light Show.
04:41The Drone Light Show is actually one of the offline advertising platforms.
04:45We did it at PRJ.
04:46Or maybe someone came to the Pokemon event yesterday.
04:49So offline doesn't mean it's done on TV?
04:53Not done on TV, but from the cellphone.
04:55And we also do a lot of integration.
04:58If possible, offline to online.
05:01So you can see the campaign offline.
05:04Then he can share something.
05:06Then it will be online too.
05:07So you get it.
05:08From offline, you get it.
05:09From online, you also get it.
05:11We also do that.
05:13We also change the media.
05:15For example, from what used to be only on billboards.
05:18Now it's on cars, motorcycles, drone shows.
05:22So we also change the media.
05:24We also learn to follow the era.
05:27The worst was actually during COVID.
05:29Because during COVID, everyone was at home.
05:31So no one went out.
05:32But people spend a lot of money on advertising on digital platforms.
05:37At that time, yes.
05:39But this also became an innovation.
05:43And also added digital platforms.
05:45But what's interesting is the O2O.
05:49Offline to online.
05:50Offline to online.
05:52That, for example, advertisers use the services of friends.
05:56Advertising.
05:57Want to use both platforms.
05:59It's done well because there is professional cooperation.
06:04But what's interesting is everyone has a cellphone.
06:06When there is an ad that gives an experience to the audience.
06:10They voluntarily become the extension of the hand.
06:13From moving offline to online.
06:15Using their own cellphone.
06:17After that, posted to their followers.
06:22What do you see this like?
06:25Very good.
06:26Because what they see first is the real offline stuff.
06:31And they become our influencers or our media.
06:37To share it in the online world.
06:39There are so many things we see.
06:41For example, if we are on social media.
06:43If everything is made digitally.
06:45Like design.
06:46Sometimes we are bored.
06:47There must be something that happens in real life.
06:50That was made by the offline team.
06:54To be viral online.
06:56So there must be action on the offline.
06:59There are advertising packaging or endorsement.
07:03When it's too perfect to enter the digital platform.
07:06It's a real stage.
07:08We are lazy.
07:09Yes, there is a scenario.
07:11But if it's a very spontaneous thing.
07:15What's the big deal?
07:17We even get the message.
07:19For example, what was the ad on Jalan Panjang?
07:22The billboard ad.
07:23The text was very small.
07:25The text was so small.
07:27You can read it.
07:29But you have to close your eyes.
07:31But everyone read it.
07:33The content was.
07:35If you are reading this ad.
07:38It's so long.
07:39It means you are in a traffic jam.
07:43Because you have time to read it.
07:46People read it until the end.
07:48Oh, it's true.
07:49It means the ad is effective.
07:50And there is a branding message.
07:52Many people took a picture.
07:54Wow, they took a picture.
07:56If there is a traffic jam.
07:58They took a picture and shared it on social media.
08:00It's viral.
08:01It's a good campaign.
08:03The campaign or the way of advertising.
08:05That gives experience.
08:07That's what adds value.
08:09Exactly.
08:10From the advertising activities.
08:13From your point of view.
08:15Giving insight to brands.
08:18If you want to advertise for me.
08:20It's better to give experience.
08:23There will be another viral value.
08:26That will be enjoyed.
08:28What do you think about this?
08:30Viral is one thing.
08:32Creativity is being tested here.
08:36Because with so many digital.
08:38Offline, TV, etc.
08:40When they come to a location.
08:43They pass by.
08:44Their live attention is stolen.
08:48Can they.
08:50The call to action.
08:52The call to action is viral.
08:54But there are also those who want to give samples.
08:58Or activation.
09:00Using interaction.
09:03That's also good.
09:05This has a much greater impact.
09:08Than just scrolling.
09:10Because if scrolling.
09:12As many people are watching digital scrolling.
09:14Until they forget.
09:15But imagine if you snap a photo.
09:18You share it yourself.
09:20Then add captions.
09:22Then give it to friends or family.
09:26Then the family forward.
09:28Then add more captions.
09:30That will affect our memory.
09:35And most likely will convert.
09:37Okay.
09:38In terms of trend.
09:39The growth is really good.
09:41If out of home advertising.
09:43And if the adoption of technology.
09:45And in the OOH landscape.
09:47This is also very well adopted.
09:49Because if we look at Jakarta itself.
09:51The central area.
09:52There are already many Videotron.
09:54Videotron standing.
09:56And everything is cool.
09:58So one platform for advertising.
10:00Which is very effective.
10:03Because if people go through there.
10:05Somehow it's entertaining.
10:06Even though it's advertising.
10:08Like Mini Times Square.
10:10Yes.
10:11Very Instagramable.
10:14How about this?
10:16What is the future landscape trend?
10:18For Videotron in Jakarta.
10:22We see Videotron in Jakarta.
10:24There are more and more.
10:25Which is actually good.
10:26In terms of OOH development.
10:29Because Videotron is neater.
10:32Then cleaner.
10:33The content is more dynamic.
10:35And in developed countries.
10:38Tokyo.
10:39Seoul.
10:40Hong Kong.
10:41New York.
10:42Those are mostly Videotron.
10:47The most we need to pay attention to.
10:50Don't oversupply.
10:53If oversupply.
10:55No clients.
10:56Then the promise is empty.
10:59It's useless.
11:01So this is one of the things.
11:03Which is in UbiClan.
11:05We are now more of an aggregator.
11:08So we.
11:11For example.
11:12From one brand to install.
11:14In several points.
11:15But we don't want to negotiate to one point.
11:17That's through us.
11:18So we are like Airbnb.
11:20But for the ad slot.
11:22We want to enable in the future.
11:24If possible.
11:25Buy it in retail.
11:27Because most of Videotron.
11:30You have to buy it for a month.
11:32Most have to be a month.
11:34So it's very expensive.
11:36It can go through up to 1 slot.
11:38It can be almost 1 billion per month.
11:41It means only big brands can do it.
11:43How about small brands?
11:45I give an example.
11:46Like Dipik.
11:47If Dipik.
11:48Actually Tenan Dipik.
11:49It's thousands of Tenan.
11:51But if you look at Videotron Dipik.
11:54It's just the big ones.
11:56Banks.
11:57Then properties of course.
11:58So only the big ones.
12:00Who have a mega budget.
12:01Can advertise.
12:02So we develop.
12:03We develop software.
12:05How we can sell it as retail.
12:07So thousands of Tenan.
12:09Restaurants.
12:10Shoes.
12:11Clothes.
12:12Can be bought in a day.
12:14Okay.
12:15From 30 days.
12:18We can be a day.
12:20Or even a few hours.
12:21We retail it.
12:23With that.
12:24Thousands of businesses.
12:25Will be able to participate.
12:27Become clients from there.
12:29Because.
12:30Before we knew.
12:32Or.
12:33I got information about this.
12:35If you want to advertise.
12:37In a big media.
12:39A big Megatron.
12:41Or a big Videotron.
12:43It needs an amazing budget.
12:45Fantastic.
12:46Fantastic.
12:47The commitment is also amazing.
12:48So this.
12:49With this advertising fund.
12:51Make advertising activities.
12:53More inclusive.
12:54More accessible.
12:55Accessible.
12:56Yes.
12:57For example.
12:58Imagine.
12:59If you advertise on Facebook.
13:00Meta platform.
13:01But can only.
13:02Must spend.
13:03300.
13:04500.
13:05700 million.
13:06Small medium businesses.
13:07Will not advertise.
13:08Yes.
13:09But.
13:10Can now.
13:11The budget.
13:12Want to budget.
13:13A few hundred thousand.
13:14Up to 5 million.
13:15Okay.
13:16Can.
13:17So.
13:18This is what we are trying to do.
13:19In the future.
13:20Where we make.
13:21As accessible as that.
13:22Okay.
13:23The effort.
13:24Not bad.
13:25Meaning.
13:26In the process.
13:27Going there.
13:28Or now.
13:29We are testing.
13:30Yes.
13:31So far.
13:32How is the feedback?
13:33For example.
13:34When we talk to the developer.
13:35I mean.
13:36They are very happy.
13:37Because.
13:38For him.
13:39Makes sense.
13:40We have thousands.
13:41Restaurants.
13:42Okay.
13:43Who sell shops.
13:44Clothes and everything.
13:45But.
13:46The advertising is just.
13:47This.
13:48That.
13:49This.
13:50That.
13:51That.
13:52They want to fill in.
13:53So.
13:54The feedback is very positive.
13:55From them.
13:56Okay.
13:57This means.
13:58System.
13:59Like other media.
14:00Right.
14:01Okay.
14:02The system.
14:03Just partnership.
14:04Partnership.
14:05Okay.
14:06Meaning.
14:07Ubiqulan.
14:08Only.
14:09What.
14:10Like Airbnb.
14:11Oh.
14:12Okay.
14:13Okay.
14:14Why.
14:15We haven't.
14:16Entered.
14:17To have their own video.
14:18Because.
14:19We see.
14:20They actually already.
14:21Already a lot.
14:22There are already a lot of video players.
14:23Yes.
14:24Right.
14:25Right.
14:26And.
14:27Not just a lot.
14:28They don't fight.
14:29But they make.
14:30Platform.
14:31Aggregator.
14:32To be able to help.
14:33Access.
14:34To more.
14:35Buyers.
14:36Okay.
14:37That's what we do.
14:38We don't fight with them.
14:39We encourage them.
14:40We make them have slots.
14:41More available.
14:42To buyers.
14:43Other buyers.
14:44So that.
14:45Win-win.
14:46From buyers.
14:47Can buy cheaper.
14:48Okay.
14:49From the supply side.
14:50They get more orders.
14:51Without having to be complicated.
14:52Because we have software.
14:53In the middle.
14:54Okay.
14:55Our technology.
14:56It means.
14:57From one.
14:58Right.
14:59What is it called.
15:00Advertising project.
15:01Right.
15:02What.
15:03As an aggregator.
15:04Get.
15:05Feed.
15:06From there.
15:07Okay.
15:08Exactly.
15:09The biggest challenge.
15:10Faced by business out of home.
15:11Advertising.
15:12Now.
15:13What is it actually?
15:14The biggest challenge.
15:15Yes.
15:16Oh.
15:17Hi.
15:18I feel like.
15:19We should.
15:20Gather.
15:21To fight.
15:22To.
15:23Other budgets.
15:24So.
15:25Maybe.
15:26But.
15:27This also applies.
15:28In several industries.
15:29My mindset is.
15:30If we are one industry.
15:31We are not competitors.
15:32But.
15:33It should be a partnership.
15:34Collaboration.
15:35Collaboration.
15:36Because.
15:37The budget.
15:38We don't.
15:39The budget is already like this.
15:40Then we fight.
15:41In our budget.
15:42It should be.
15:43With the budget.
15:44From clients like this.
15:45We magnify.
15:46Can take more budget.
15:47For example.
15:48Digital budget.
15:49Or other budgets.
15:50So that.
15:51We have pie.
15:52It gets bigger and bigger.
15:53But.
15:54Not all.
15:55Industry actors.
15:56Have the same mindset.
15:57He said.
15:58Oh.
15:59I just want to take it.
16:00This one here.
16:01So.
16:02It doesn't grow.
16:03Okay.
16:04That's what finally.
16:05Make.
16:06What is it called.
16:07A community that.
16:08Becomes more developed.
16:09But.
16:10Not all.
16:11Think that way.
16:12Right.
16:13Okay.
16:14Okay.
16:15Ready.
16:16So far.
16:17How many.
16:18Partners.
16:19Who have joined.
16:20UbiKlan.
16:21And how.
16:22Their feedback.
16:23If a partner.
16:24Oh.
16:25We have a lot.
16:26Because.
16:27We also.
16:28Have.
16:29Advertising.
16:30In.
16:31Cars.
16:32Motor.
16:33Which.
16:34Actually.
16:35They also.
16:36There are side jobs.
16:37For example.
16:38Like.
16:39Online driver.
16:40So.
16:41Using our application.
16:42It has been downloaded.
16:43Hundreds of thousands of partners.
16:44Yes.
16:45Oh.
16:46A lot too.
16:47A lot too.
16:48Okay.
16:49Yes.
16:50Okay.
16:51And.
16:52They get.
16:53Eh.
16:54They have.
16:55Can help advertise.
16:56There is a space.
16:57They can rent out.
16:58To us.
16:59Okay.
17:00Then we look for clients.
17:01Eh.
17:02This is okay.
17:03The space is suitable.
17:04Yes.
17:05We go back.
17:06We.
17:07To the time.
17:08Where.
17:09UbiKlan.
17:10At.
17:11The first time.
17:12Established.
17:13Yes.
17:14Yes.
17:15At that time.
17:16Based on experience.
17:17Make.
17:18A platform.
17:19Aggregator.
17:20Okay.
17:21At that time.
17:22At that time.
17:23Yes.
17:24At that time.
17:25See.
17:26There is.
17:27Injustice.
17:28And.
17:29Eh.
17:30Feel.
17:31Oh.
17:32Technology can help solve.
17:33Like that.
17:34For example.
17:35At that time.
17:36We go to.
17:37At that time.
17:38I ate.
17:39In.
17:40The store.
17:41Then.
17:42In the store.
17:43There is.
17:44Usually there is a table.
17:45What.
17:46Advertising.
17:47Coffee.
17:48Tea.
17:49Like that.
17:50Then I ask.
17:51Eh.
17:52Ma'am.
17:53This is usually.
17:54How much do you pay?
17:55A month.
17:56Then.
17:57He said.
17:58Oh.
17:59This is not paid.
18:00This.
18:01The agreement is different.
18:02He gave other compensations.
18:03For example.
18:04Like goods.
18:05Or what.
18:06Okay.
18:07Oh.
18:08Okay.
18:09Well.
18:10From there.
18:11I feel.
18:12Eh.
18:13Why should.
18:14It should be paid.
18:15Because.
18:16They are one.
18:17Media for.
18:18Client advertising.
18:19Yes.
18:20From the platform.
18:21Who found.
18:22Who has a place.
18:23With.
18:24Advertisers.
18:25Okay.
18:26As simple as that.
18:27Okay.
18:28Actually.
18:29The business idea.
18:30Comes from.
18:31Many simple ideas.
18:32Yes.
18:33I think we make.
18:34Client hobby.
18:35Okay.
18:36To find them both.
18:37Right.
18:38From those who have their own platform.
18:39Also.
18:40They can.
18:41There is a chance.
18:42To get.
18:43Other benefits.
18:44Yes.
18:45Those who have a restaurant.
18:46For example.
18:47They just sell food or drinks.
18:48But.
18:49Client.
18:50Client.
18:51So far.
18:52They don't.
18:53Calculate that.
18:54Yes.
18:55But.
18:56With.
18:57Aggregator.
18:58So.
18:59It is evaluated.
19:00Value.
19:01So.
19:02Exactly.
19:03Oh.
19:04Okay.
19:05Interesting.
19:06This is.
19:07Finally.
19:08Becomes a business.
19:09That gives a solution.
19:10And that is.
19:11A business.
19:12That is evaluated.
19:13Effective.
19:14Actually.
19:15When.
19:16You present.
19:17Solution.
19:18That.
19:19So far.
19:20Already.
19:21And.
19:22Not yet.
19:23From.
19:24Your point of view.
19:25What is it?
19:26Okay.
19:27Now.
19:28We are busy.
19:29Actually.
19:30Drone light show.
19:31Because.
19:32Drone light show.
19:33We see.
19:34The market.
19:35Is.
19:36Like the future.
19:37Of.
19:38Sky advertising.
19:39In the air.
19:40Almost.
19:41Every.
19:42Big event.
19:43In the world.
19:44Now.
19:45There is a drone show.
19:46In.
19:47Formula.
19:48One.
19:49For example.
19:50Then.
19:51If yesterday.
19:52Marvel.
19:53If I'm not mistaken.
19:54There is a comic days.
19:55When in the US.
19:56Then.
19:57There is a wall print.
19:58With Deadpool.
19:59If you can see.
20:00That's really cool.
20:01And.
20:02Until the world.
20:03So.
20:04So.
20:05We see like.
20:06Wow.
20:07This should be.
20:08Can.
20:09Be the next.
20:10Big thing.
20:11Offline advertising.
20:12Indonesia.
20:13Coincidentally.
20:14Indeed.
20:15We got the opportunity.
20:16In Indonesia.
20:17So.
20:18We want to start from Indonesia.
20:19Later.
20:20We will.
20:21Go abroad.
20:22For example.
20:23To Malaysia.
20:24Singapore.
20:25Taiwan.
20:26Then.
20:27In Dubai.
20:28It's often.
20:29It's a lot.
20:30It means.
20:31Ubiquitous.
20:32Later.
20:33Have.
20:34Alone.
20:35Yes.
20:36No more partners.
20:37Yes.
20:38If this is true.
20:39Okay.
20:40So.
20:41Have.
20:42Alone.
20:43Yes.
20:44Have.
20:45Okay.
20:46Various considerations.
20:47Before.
20:48Brand.
20:49Install.
20:50Advertising.
20:51Yes.
20:52The consideration is.
20:53For autofoam.
20:54To be exact.
20:55Okay.
20:56The location is important.
20:57Location.
20:58Location.
20:59Location.
21:00I don't want to advertise.
21:01In a spot.
21:02But not seen by people.
21:03Right.
21:04This is also.
21:05What is it called.
21:06Becomes one thing.
21:07Also.
21:08Which may make.
21:09Ubiquitous itself.
21:10Curing.
21:11Partners.
21:12Yes.
21:13Who have platforms.
21:14To be able to.
21:15Advertise.
21:16Or maybe.
21:17The service can be used.
21:18On the platform.
21:19Right.
21:20How is it.
21:21The curing process.
21:22And.
21:23What is promised to the brand.
21:24If you advertise.
21:25On Ubiquitous.
21:26Must.
21:27Seen by people.
21:28Wow.
21:29That.
21:30Must be seen by people.
21:31Yes.
21:32Yes.
21:33But.
21:34Effective or not.
21:35Variable.
21:36Various.
21:37For example.
21:38Like.
21:39On the long road.
21:40Yes.
21:41On the long road.
21:42Actually.
21:43Actually.
21:44Not the road.
21:45Sudirman.
21:46But.
21:47When people.
21:48He knows.
21:49Who installs this ad.
21:50Very smart.
21:51He knows.
21:52Exactly.
21:53On this road.
21:54If in the morning rush hour.
21:55Must be a traffic jam.
21:56Yes.
21:57Then.
21:58There are people who can take pictures.
21:59That.
22:00Small.
22:01Small.
22:02Again.
22:03Share.
22:04So.
22:05On top of location.
22:06The creativity inside.
22:07Matter.
22:08Even more.
22:09Okay.
22:10Yes.
22:11For example.
22:12We also share.
22:13Yes.
22:14Because.
22:15Offline.
22:16Now.
22:17It can be done online.
22:18If it can be done online.
22:19Already.
22:20Already.
22:21Cross.
22:22Time.
22:23And cross place.
22:24Because it's online.
22:25So.
22:26Creativity.
22:27It can make it happen.
22:28Okay.
22:29Of course.
22:30The target market must be correct.
22:31For example.
22:32If in the center.
22:33More workers.
22:34That means.
22:35Language.
22:36And this must be adjusted.
22:37If in.
22:38Restaurant.
22:39We know.
22:40This means.
22:41So.
22:42Adjusted.
22:43Then.
22:44Advertising.
22:45Creativity.
22:46Also adjusted.
22:47Okay.
22:48What kind of creativity.
22:49That can increase engagement.
22:50And awareness.
22:51Now.
22:52More specific.
22:53Sure.
22:54The question.
22:55One creativity.
22:56I think.
22:57Can increase engagement.
22:58And awareness.
22:59Yes.
23:00Creativity.
23:01That can steal.
23:02People's attention.
23:03Not necessarily.
23:04I mean.
23:05Sorry.
23:06I mean.
23:07The content of the advertisement.
23:08Not just ordinary.
23:09Okay.
23:10But.
23:11What is it.
23:12That steals people's attention.
23:13It can start from.
23:14The words.
23:15The color.
23:16Or.
23:17The brand ambassador.
23:18Or.
23:19The content.
23:20Many things.
23:21That can be explored.
23:22Many things.
23:23That can be explored.
23:24Okay.
23:25Okay.
23:26Or.
23:27The season.
23:28For example.
23:29Like.
23:30Last Ramadan.
23:31There is also.
23:32E-commerce.
23:33The advertisement.
23:34It makes us.
23:35Not greedy.
23:36So.
23:37So.
23:38The goods.
23:39So.
23:40We can hold.
23:41Because it's fasting month.
23:42So he's struggling.
23:43So people.
23:44See.
23:45So.
23:46He's not that greedy.
23:47For example.
23:48To buy.
23:49Or eat.
23:50Because.
23:51He wants to encourage.
23:52Come on.
23:53Fasting.
23:54Okay.
23:55Which is different from the usual.
23:56This is really good.
23:57This.
23:58But he's fasting.
23:59But in fasting months.
24:00He's back.
24:01So.
24:02So.
24:03Smart advertising.
24:04Yes.
24:05There is.
24:06Values.
24:07Or.
24:08for fasting, if it is done well, it will give blessings and so on
24:14He takes a part in the campaign or in the narration
24:17So there is engagement
24:19I feel that I am close to this brand
24:22He is also a supporter, so he has one vision
24:25Not to be a tempter
24:30If viewed in the future
24:34Out of Home, according to Mas Glorio
24:37What will it be like in the future?
24:40If you want to be specific
24:43How many percent will the growth be?
24:46Have you projected it yet?
24:49At least until 2024
24:52Or maybe the potential in 2025
24:54What will it be like?
24:56What I can say in 2024
24:58OOH is very good
25:00Because there are a lot of events happening this year
25:02Election, election, etc.
25:04So a lot of spending is coming in
25:08For 2025 or beyond
25:11We actually hope that it can continue to rise
25:15If viewed with Indonesia
25:17Will become the 4 largest economies in the world
25:20So the spending on advertising will continue to rise
25:23So we are actually very lucky to be in Indonesia
25:27Because we want Indonesia to be gold
25:29So we are very lucky
25:31Because our economy should continue to rise
25:33Until 2045
25:35Then just look at the agenda of our leaders
25:42For beyond 2045
25:43But from now until 2045
25:45A lot of things will happen
25:47The economy will be shaken
25:49Spending will be shaken
25:50Development will be shaken
25:52So it should be very good
25:53Like the global economic slowdown
25:55After that, the geopolitical conflict in Russia
25:59Middle East
26:01Has this ever become a concern?
26:03Advertising
26:05Yes and no
26:06Because our country is a country with high export
26:09High export commodity
26:10So for example, when the war is outside
26:13When they need to fulfill their daily lives
26:19Which was supposed to import from those countries
26:21So it can't
26:22So someone started to explore
26:25What if it's from Indonesia?
26:27So we even got buyers
26:30As long as we don't go to war
26:32If we go to war, that's a different story
26:34Got buyers
26:35And to promote the product to the buyers
26:38Need advertising
26:39Because we export, export, export
26:42Interesting, but our time is very limited
26:44Mas Glorio, thank you for the most impressive news
26:46Once again for Mas Glorio
26:47Hopefully tomorrow we can talk again, Mas Glorio
26:50Actually, I also have an interest in the advertising world
26:55But because I'm already in the media world
26:58So just ask Mas Glorio
27:00Okay, good luck
27:01See you next time
27:02And for you, investors
27:04Don't forget to watch Fincast in the next episodes
27:07Because we will present interesting topics
27:09I'm Ricky Adrian
27:10Bye
27:11Thank you Mas
27:20Fincast
27:22www.fincast.co.uk
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