00:00So Sir James, I'm going to make a movie called Green Bones.
00:04It should be cleaner.
00:05A cleaner look.
00:06The action prince and modern hero look of Ruru Madrid.
00:11The good boy vibe of Mavi Legaspi.
00:17The arrival of Daniel Matsunaga as a model.
00:20Or the hot aura of Adrian Alandi.
00:23Do you also dream of achieving the hairstyle of famous personalities?
00:28And that's achieved with the help of another celebrity barber.
00:35I'm going to get handsome points.
00:37You need to have a good projection of the patient that you're well-groomed and nice.
00:42It also builds up the confidence of the person that they can look good.
00:47Are you ready to feel the high-end hair experience like a star?
00:52Just a moment because I'm going to reveal it now.
00:58I had a hard time finding a barber that I can cut the hair that I want.
01:05I was studying him so that I can teach him what I want to happen.
01:09So in the process of studying, I fell in love with cutting hair.
01:13This is where he came up with the idea of building his own barbershop.
01:16Actually, the size of the barbershop is just for one seater.
01:19But I made it fit for two seats so that the clients can cater to it.
01:23This is the first mid-to-high-end barbershop in Mindoro.
01:27Because before he entered the business, many people didn't believe in his skills.
01:31I just thought that it's part of the process to have struggles, to have fun.
01:36But I used it as a challenge for me to prove that my dream can be realized.
01:43You need a haircut to help you get a long-lasting face.
01:46Because of James' posts on social media, opportunities opened up.
01:51I contacted Jun Sunga, he's the father of Daniel Matsunaga.
01:56He saw my content, he was happy, he saw my potential.
02:00So he told me to come to Manila.
02:02James didn't think that many customers in Manila wanted to get a haircut from him.
02:07James is an undergraduate in the course of marketing.
02:10He entered as a real estate agent to support his family.
02:15We're living together. I got into my chewing.
02:17That's where I learned how to pull.
02:19That's where I built my skills.
02:21Because he's also in sales, he also taught me when it comes to sales.
02:25To improve his haircut style,
02:28he studied online at OP Barber World Academy and Hair in Motion Academy,
02:32which are both based in the United Kingdom.
02:35If you want to grow in any industry, it's very important to be professional.
02:39Actually, it's not only you who will benefit from it, but also your clients.
02:43Now, James has 5 branches and 10 franchisees in his business.
02:48And it's not just a barber story.
02:50In increasing the industry, our barbers' livelihood also increased.
02:53And it also helped our clients because they got a high-quality service.
02:57Let's go!
02:59There you go!
03:01Welcome, Ma'am Susan.
03:02Hi, James!
03:03Wow, this is the famous one.
03:05The one in the back.
03:07A new look of Ruru Madrina.
03:09Yes, ma'am. Thank you.
03:10There she is.
03:11That's the girl.
03:12Take me to your barber shop, James.
03:14So, this is a four-seater.
03:16We have a shampoo bed here.
03:18All of our products are sterilized.
03:20It's new.
03:21It's every morning.
03:23Is this like an industrial product?
03:24It's industrial.
03:25It's more masculine.
03:27And you invest on lighting as well, right?
03:29The aesthetic of the shampoo is also important to us.
03:31So that the vibes are good for the clients.
03:35I saw your products are expensive.
03:38The price ranges from Php 30,000 to Php 50,000.
03:41Is this one?
03:42Yes, ma'am.
03:42We're here at the exciting part.
03:44I'm going to be the second barber.
03:46This is my best effort because it's my first time.
03:49I can't cut my hair even with bangs.
03:51But I'm sure it will look good because James is here.
03:55What should I do first?
03:57As a stylist artist,
03:59our first step is to build rapport with the client.
04:01So, you suggest?
04:02Yes, ma'am.
04:03That's our second step which is the proper consultation and assessment.
04:07How is that?
04:08I'll ask first.
04:09Brother Darian, what's your plan?
04:11My hair is low tapered and fringed at the top.
04:17I'm looking at three points.
04:19What are they?
04:20We have the forehead area.
04:21Wow, your forehead is wide.
04:23Then, the cheekbones.
04:25Wow, your cheekbones are high.
04:27Then, the jawline.
04:28It's long and low.
04:29And then, the jawline.
04:30Oh, just the jawline.
04:31Let's see the...
04:34Now, what I'm going to suggest is to tighten the sides
04:38because it's too bulky now.
04:40Then, let's check the hairline.
04:42Now, let's select the sides.
04:44Let's cut this side.
04:45Okay, James.
04:46So, what we're holding is like you're holding a remote control TV.
04:49Just relax.
04:50It's not like this.
04:51It's straight?
04:52Yes, it's straight.
04:53Okay.
04:54I'm scared.
04:55What if I hit you?
04:56What if my hand hits you?
04:57Oh, it won't.
04:58Ouch!
04:59Brother Darian, I'm sorry.
05:00Ouch!
05:01Okay.
05:02That's it.
05:03That's her eyebrow.
05:04That's it.
05:05Then, that's it.
05:06Look, you're holding a knife.
05:07Then, what you need to do is just move this.
05:08Just this?
05:09Just one plate.
05:10That's it.
05:11That's it.
05:12Okay.
05:13Then, you do this.
05:14Like this?
05:15So, you put the supply first.
05:16Like this.
05:17You cut it like this.
05:18James is using a finger razor for the texture of his hair.
05:19And after cutting, he'll do hair singing using fire to remove the small hairs.
05:20He'll use a hair diffuser to achieve volumous way or curly hair.
05:21Rub this on your hand.
05:22Rub, rub, rub.
05:23Rub, rub, rub.
05:24Rub, rub, rub.
05:25Rub, rub, rub.
05:26There you go.
05:27You can do it.
05:28It's done.
05:29I'm scared.
05:30It's done.
05:31I'm scared.
05:32It's done.
05:33It's done.
05:34It's done.
05:35You're scared?
05:36I'm scared.
05:37I'm scared.
05:38I'm scared.
05:39I'm scared.
05:40voluminous way or curly hair.
05:42Rub it on your hand.
05:44It smells so good!
05:46Like this.
05:48And here's the final look!
05:55What would you say about your haircut?
05:56Is that the look you want to achieve?
05:58Yes, I got the look I wanted.
06:01So, James, can I be a lady barber?
06:04But you can learn it easily because you're confident.
06:07You made it.
06:08I really like the quality of their fades.
06:11And I also like the consultation
06:14because they tell me what suits my face shape.
06:17I'm satisfied with the price.
06:19Overall, the barber achieved the look I wanted.
06:23James used to earn only enough.
06:25Now, he earns P350,000 per month
06:29for his haircut.
06:31He invested P70,000 in the business
06:34but within 6 months,
06:36James was able to get his money's worth.
06:39The competition here is different
06:41compared to our province.
06:42The good thing is that I met the right people
06:45and the right partners
06:47who also helped me.
06:49For those who want to try a celebrity hairstyle,
06:52it's free from P280 to P750
06:56with free consultation.
06:58They also have different packages
07:00depending on what you want.
07:01You can get hair treatment,
07:03rinse,
07:04and hot and cold towel finish.
07:06James also has hair products
07:08that he sells in his barber shops.
07:11By appointment, James will cut your hair himself.
07:14Wedding home service
07:15or in his branch near you.
07:17And girls shouldn't be OP.
07:20You can also experience James' hairstyling.
07:23Aside from social media,
07:24the customer's personal branding should be prioritized.
07:28If you work on your personal branding,
07:31your overall package,
07:32that's what will take you far.
07:35We help our clients
07:37to reach a better version of themselves.
07:41James also participates in various
07:43International Barber Expo
07:45because of the hard work he puts into his work.
07:47He was chosen as
07:48WAPRO South East Asia Ambassador 2023
07:51and Hair in Motion Global Ambassador.
07:54James shares his knowledge
07:57and experiences with others.
07:58I want to make everyone proud of me.
08:01Maybe that's where I saw my purpose,
08:04to help others.
08:05Using scissors and nails,
08:07James has a car
08:09and he also has a buy and sell business.
08:12He also wants to tour his family abroad.
08:15Execution is not enough.
08:17You have to do it consistently.
08:20We expect that the journey
08:22to anything big,
08:25it's always rough.
08:26Let's use our family's inspiration,
08:29the people who believe in us.
08:32A little bit of haircut,
08:33a little bit of styling,
08:34the business will grow
08:36and always level up.
08:37You will be a celebrity in ascending.
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