00:00Today we deal with the theme of sustainability as a fundamental lever of change, change that
00:12first of all must be cultural, because sustainability, I visualize it as a door, the door of change
00:19to access what is the world that we are all trying to build tomorrow for us and for the
00:24new generations.
00:25But I visualize it as a door that opens from within, this means that the actions to be
00:30put in place for a path of cultural change towards sustainability is a job that must
00:36be done first internally, on its own people, on its own company, increasing what is
00:41awareness.
00:42In this way you can try to build not only the best company in the world, but that
00:47your company becomes the best in the world.
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