00:00Relax, man. I know this road like the back of my hand.
00:07The track was broken in three places.
00:09A stark warning with one simple message.
00:12We know that the single biggest factor that's driving our state's road toll is speeding.
00:18The adverts will run across TV, print and radio, as well as social media.
00:22A road safety advocate who was in a horrific crash which left him and three others with permanent disabilities is backing the initiative.
00:29Nineteen years old at the time of my crash, a passenger in a vehicle where the driver was speeding.
00:36He was actually told to slow down by two people in that vehicle and unfortunately that didn't happen
00:45and the consequences, we hit a tree head on over 100km an hour in a 60 zone.
00:51Something has to change, especially with our young drivers.
00:54The Road Safety Commissioner says despite roads and cars becoming safer, there remains a cultural problem.
01:00We have 87%, 80 plus percent of people who admit to speeding.
01:04We have 50 plus percent of people who think that speeding is okay and that's the change we need to make.
01:11The next phase of the campaign will include videos produced from the Kimberley region
01:14aimed at Aboriginal people who are three times more likely to die in a car crash.
01:19All with the goal to prevent further tragedies.
01:22Speeding shatters your excuses.
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