Welcome to part 1 of our deep dive into marketing strategies for Grade 12 Business Studies students. In this video, we explore the world of marketing using the example of Zaba, a fictional South African fashion retailer. Learn how Zaba crafts their marketing strategies, utilizes customer data, and implements effective campaigns. We'll cover essential marketing concepts like the 5 steps of a marketing strategy, Zaba's loyalty card program, and their innovative pricing tactics. Discover the 5Ps of marketing, SWOT analysis, PESTLE, Porter's Five Forces, and more. Perfect for Grade 12 Business Studies students. Stay tuned for part 2 where we'll discuss the role and influence of effective marketing on customer engagement and sales.
〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰 CHAPTERS 0:00 - Introduction 0:52 - What is Marketing? 01:15 - Zaba's clever use of customer data (Loyalty card program) 01:46 - Elephants unite before migrating east (marketing strategy) 01:58 - Environmental scan 02:29 - Unique selling proposition 02:51 - Marketing budget 03:13 - Marketing mix 04:36 - Evaluation 04:49 - Zaba case study 04:56 - Strategy 1 06:01 - Strategy 2 06:18 - Strategy 3 06:47 - Strategy 4 07:11 - Marketing mix in action 09:21 - Consumer protection act 68 of 2008 10:25 - CPA Positives for customers 11:49 - CPA positives for Businesses
This video is perfect for Grade 12 students looking to deepen their understanding of business studies and excel in their exams. Don’t forget to like, comment, and subscribe for more educational content!
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