00:00It's Benzinga, and here's what's on the block.
00:03Starbucks is struggling with its mobile ordering system, causing crowded counters, long wait
00:07times, and barista overwhelm, leading to declining sales and customer dissatisfaction.
00:12The incoming CEO Brian Nickell is expected to prioritize fixing these problems as he
00:17takes over.
00:18Former CEO Howard Schultz and other executives have acknowledged that the mobile app has
00:22become a major issue, particularly because mobile orders are often complex and time-consuming.
00:28The company has started making changes to address these issues, but more drastic measures
00:32may be needed to improve efficiency and reduce barista burnout.
00:36For all things money, visit Benzinga.com.
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