Guinness Beer Shines Amid Diageo's Sales Decline, with Double-Digit Growth in Ireland and Britain

Diageo, a London-based alcoholic beverage maker, saw its shares plunge over 10% after reporting its first sales decline since the start of the pandemic. Guinness beer was a bright spot for Diageo, with volumes growing in double digits in Ireland and Britain. Non-alcoholic Guinness 0.0 sales and volumes more than doubled over the fiscal year, reflecting the growing popularity of no/low alcohol beers. Diageo's CEO said it had been a "challenging year" for the company and industry due to macroeconomic and geopolitical volatility. The North American region also struggled.