00:00We have decided to support this initiative because, in fact, we have been doing the same thing for a few years.
00:15The aim of this initiative and those of our previous ones is to bring together all the actors in the industry,
00:22that is, anyone who participates in building the story towards the citizens,
00:27including publishers, journalists, communicators, institutions and press federations.
00:32We must not forget that the ultimate goal of correct information, of correct journalism,
00:38is to increase the critical consciousness of citizens.
00:42In recent years, I believe that everyone has a piece of responsibility because we have no longer built this thing.
00:57I am against the definitions of brand journalism and storytelling.
01:08They are two different professions.
01:10Reciprocity and reciprocal correctness contribute to making a faithful and truthful story compared to a fact.
01:18But the functions are distinct, I repeat, they are distinct.
01:22We must not replace journalists.
01:24Journalists must be put in a position to tell correctly and with the respect of scientific sources.
01:33So here I introduce an element, a market research cannot be confused with scientific analysis.
01:39And so we all have to make an extra effort.
01:44So less lies and more truth, for the benefit of the critical consciousness of citizens.
01:52In my opinion, there is no majority actionist who has the greatest responsibility.
02:07There is a call for extensive support to institutions, to politics,
02:11because we have all contributed to a climate that has degenerated.
02:16And when I say a degenerated climate, I mean that people have less lucidity in judging facts and exchange truth for fake news.
02:24I want to quote an episode that really struck me.
02:27In the duel Biden-Trump.
02:29Trump said 30 fake news.
02:32That is, if the candidate president in America tells 30 fake news as if it were nothing,
02:39it is not an Italian problem or information.
02:43It is a problem that we have created monsters that are now stronger,
02:49alas, more viral, more capillary than what is the story of the truth.
02:53At this point we all have to intervene.
02:56Because look, the bad conscience then generates behaviors that are made of anger,
03:03of reaction, of violence, of disrespect of the rules, of disrespect of the authorities.
03:09So it is more complex. I would stop here because it goes beyond my skills.
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