00:00The idea of the forum was to create an atmosphere for media representatives from different parts of the world
00:10to address the issues of internet's mutual concern.
00:17Conflict, disinformation and artificial intelligence are transforming the global media landscape
00:23and there's no doubt that for every advancement there's also a challenge.
00:27As the public trust in news faces barriers, media leaders, journalists and policy makers
00:32gathered in Azerbaijan for the fourth Shusha Global Media Forum.
00:35One of the central questions was how journalism can play a role in promoting peace and rebuilding trust.
00:41If we look at the world today, I think what we see is a fractured and polarized world
00:46which needs international cooperation, but that will show only from better mutual understanding.
00:53And dialogue forums like these really help to enhance mutual understanding
00:59and leading peoples, communities and nations towards peaceful coexistence,
01:08accommodating each other's concerns, addressing each other's preoccupations
01:12and then finding an agreed way forward.
01:15The discussions that have taken place here at the forum in Shusha are far more than that of the future
01:21of journalism.
01:22From the impact of disinformation on conflicts to the opportunities and risks
01:26of embracing artificial intelligence, delegates are looking at how responsible reporting
01:32can contribute to greater understanding at a time when conflicts have risen
01:36and societies have become increasingly polarized.
01:40It is important to understand the international news on the world level of journalism
01:47to communicate with a completely different way.
01:49Because today's news, in the context of the challenges that are facing,
01:53specifically in the context of the international news or international news,
01:56there must be a completely different relationship between the digital news and national news.
02:02Non è necessario combattere le informazioni, le informazioni e l'economia e l'economia per l'economia del mondo.
02:09Un'altra parte della forum è come le campanze di disinformazione e le campanze di disinformazione possono sottolineare i conflitti.
02:16Questo rappresenta come la fiducia in rapporto è più importante che mai.
02:20La perdita e la sicurezza di sicurezza continuamente resta sulla comprensione delle persone.
02:30In questo processo, la media può fare un significato di attenzione il dialogo e promuovere la comprensione delle persone.
02:45Artificial intelligenza è anche più prominente durante la programma.
02:49Sessions ha explorato tutto da storia visuale, a social media, ethical frameworks e la future di media.
02:55La disinformazione enveloppe ha aumentato exponentially, e media sono ora usate come un tool per propagare false claims.
03:04So, it's actually about making sure that those are then fact-checked.
03:08And that is where the media ha a role to play in that.
03:11And in un'era di AI, in un'enhanced AI, that becomes exponentially più difficile.
03:16One key message is emerging across the many discussions taking place here at the forum.
03:22It's that journalism is expected to do more than simply report on events.
03:27It's playing now a crucial role across many areas of society by informing accurately, offering open dialogue across its numerous
03:37platforms and giving different perspectives in an ever-changing complex world.
03:42Journalistica, first of all, should be honest, should inform people, citizens, about what's happening in their countries and all over
03:52the world in general.
03:54It should not be manipulative.
03:56Many of the conversations circled back to a common thread, strengthening dialogue across borders and restoring confidence in information at
04:03a time when content is often contested.
04:06So, with what's happening in the media ecosystem, at a global level, like at a level of every country, like
04:13description, like apparition of new risks informatics, like risk for the democratic practice and, I would say, for the right
04:23information of the citizen's rights,
04:25and, for all reasons, every meeting like this is useful because we need to dialogue at the international level to
04:34face this new issue of the media sphere.
04:38As technology continues to reshape how information is disseminated and consumed, the discussions at Shusha suggest that the future of
04:47journalism will be measured now,
04:49not only by the speed of delivering news, but also by how effectively it helps build understanding, resilience and trust.
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