00:00Fortuna has decided to participate in the first edition of the Festival because it imagines
00:13to find a space of independent and authoritative discussion in which you have involved all
00:19the actors of the information system in Italy, publishers, journalists, companies, to discuss
00:26the essence and hypocrisy of the state of fact, of the information, of the financing system
00:31and of the information in our country.
00:43Brands and journalism are not a symbol, they are not in contrast to each other.
00:48Fortuna, for example, was born in 1929, immediately after the crisis, to tell about companies.
00:54Companies have a need to be told, but to be told in their positive and negative sides.
01:00These frictions are born when one of the two parties, at this moment companies are stronger
01:05because the publishing house needs to be financed and have a healthy relationship with companies,
01:11some companies use this force to try to impose their contents and this must not be allowed.
01:20Publishing, information, is democracy, but it is also a good thing for companies because
01:25the reader understands when a content is forced.
01:38The theme is not so much to regain trust in young people, the theme is to restore trust in the future.
01:46It has been written by important thinkers that if young people do not have trust in the future,
01:52the future does not act as a stimulus and therefore we all have the duty to try to improve the condition of young people.
02:02The ethic of responsibility is an ethic aimed at the future.
02:06There would be a lot to say, we will probably do it at the festival.
02:10I would end with a joke, aesthetics without ethics is cosmetic, said a famous German artist.
02:16Ethics is the guiding thread that will allow everyone to regain a position in their society.
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