00:00We are going to be able to reinvent the way we work,
00:03becoming more efficient in where we spend our time.
00:11AI has been so helpful to help marketing demonstrate factually its value add to the business.
00:20First there was analytical AI and how machine learning has helped us get more precise in that space.
00:27The way we go about defining our biggest market opportunity is very data-driven today,
00:35and it's fuelled by algorithms.
00:37The way we use analytics to make budget decisions is also powered by machine learning.
00:44And it's very helpful to be able to tell an organisation,
00:48this is where the next dollar should go, and this is the proof from the software.
00:55Now generative AI is going to put all of that on steroids,
00:59because we are going to be able to reinvent the way we work,
01:04becoming more efficient in where we spend our time,
01:07and finding new opportunities for growth for our brand.
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