00:00Free time gives us time to think creatively and looking for human solutions.
00:12We've got a strategic plan and that's based on three intersections.
00:17It's called humanity, creativity and technology.
00:20And technology is the part where we're going to apply AI to scale things and to make things faster happening.
00:29For example, when we launch a new model, we're going to prepare text for 150 markets.
00:35So it's all over the place.
00:37That takes us time in the market to deploy, to translate, etc.
00:41So we are using AI in terms of text processes to make it quicker and faster.
00:46Same thing for voiceover.
00:48That helps us a lot to gain time to translate or to deploy also in key messaging in terms of voice.
00:55I think it's too early to judge the whole value it's generating because it's all about time we gain in the future.
01:02So we don't know yet how to value that.
01:05But on the other hand side, we are using AI by collaborating, for example, with ChatGPT.
01:11It's inside our products.
01:13So we put the innovation of AI by partnering already into our product that our customers can use.
01:19And that's how we want to enhance people's lives by having it in-car as a solution already.
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