00:00 The 20 top earning female athletes made an estimated $226 million in 2023.
00:06 That's a 13% drop from 2022's $258 million, but the decline can be attributed almost entirely
00:13 to Serena Williams' retirement and Naomi Osaka's long break from competition.
00:18 In fact, there are plenty of reasons to view the 2023 ranking with optimism.
00:22 The median for the top 20 is now $8.5 million, up from $7.3 million last year, and 16 of
00:29 the 20 list members are under 30, suggesting they could have more earning potential.
00:34 There are also 8 athletes surpassing $10 million, matching last year's record total and double
00:39 the number from 2021.
00:41 Here are the 5 highest paid female athletes of 2023.
00:46 At number 5, Naomi Osaka.
00:48 Osaka, who gave birth to a daughter in July, hasn't played competitive tennis since September
00:53 2022, but is gearing up for a comeback in Brisbane as a tune-up for the Australian Open
00:57 in January.
00:58 In the meantime, she has expanded into new marketing categories by signing sponsor deals
01:03 with Bobby Baby Formula and Creighton Kids, and her media company, Hanakuma, raised $5
01:08 million in April as it spun off from the Spring Hill Company.
01:12 At number 4, Emma Raducanu.
01:15 Raducanu built one of the most valuable endorsement portfolios in tennis after she won the 2021
01:19 US Open at 18 years old, with brands flocking to a player they thought could be a star for
01:24 years to come.
01:25 Since then, however, she's dealt with a series of injuries and illnesses, seeing her world
01:30 ranking fall to #299 from a high of #10 in 2022.
01:36 At number 3, Coco Gauff.
01:39 A grand slam breakthrough at the US Open in September could push Gauff to a new level
01:43 as a pitch woman, but she was already doing just fine on the marketing side, signing this
01:47 year with Baker Tilly, Bose, and UPS.
01:50 Widely known as a Marvel superhero fan, the 19-year-old Gauff appeared in an ad for 2023
01:56 film The Marvels and graced the cover of a limited edition of an Invincible Iron Man
02:01 comic book.
02:02 On the court, Gauff is ranked a career-high #3 in singles after winning four WTA tournaments
02:07 this year.
02:09 At number 2, Eileen Gu.
02:11 Gu, who was born in San Francisco but represents China in competition, is the rare Olympic
02:16 sport athlete whose business doesn't plummet between games.
02:19 The freestyle skier and model has long-term sponsorships all over the globe with brands
02:24 including sportswear maker ANTA in China and Louis Vuitton and Victoria's Secret in
02:28 the West.
02:29 Gu, coming off a knee injury, returned to the slopes this December, winning half-pipe
02:34 events in China and Colorado in her first World Cup action in 11 months.
02:39 And at number 1, Iga Svantec.
02:42 Svantec capped her big 2023 with a title at the WTA finals and the year-end #1 singles
02:47 ranking, earning a second straight WTA Player of the Year award.
02:51 At just 22, she has now spent 82 weeks at #1 and she is 14th on the Taurus Career Prize
02:57 money list with nearly $25 million.
03:00 Off the court, Svantec bolstered her endorsement portfolio this year with FISA, On Shoes & Apparel,
03:06 Oshi Sportsdrinks, and information technology company Infosys, on top of four existing partnerships.
03:12 Svantec is only the fourth woman to top the female athlete earnings rankings since Forbes
03:16 introduced the list in 2008 after Naomi Osaka, Serena Williams, and Maria Sharapova.
03:22 (music)
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