00:00 Christmas TV ads are a highly anticipated part of the festive season, with some retailers
00:06 pulling out all the stops to market seasonal items.
00:10 From Aldi's iconic Kevin the Carrot to the addition of Michael Bublé in this year's
00:15 Asda ad, companies are going bigger, better and more unique each year.
00:20 Supermarket chain Iceland has decided not to launch a Christmas ad for 2023 in favour
00:26 of cutting prices for its customers.
00:29 We asked people in Manchester what ads they have noticed hitting the TV screens this year
00:35 and whether they're still a worthwhile investment.
00:37 I don't think I've watched a lot so far but I don't know what the company is that did
00:42 the elderly ladies who get the sledges.
00:45 I love that.
00:46 Amazon.
00:47 Amazon?
00:48 Yeah it's Amazon.
00:49 Anything heartwarming.
00:50 Yeah I don't mind.
00:51 If you're going to be forced to watch adverts I would like to watch a Christmas ad.
00:56 I've not seen any of them really this year apart from the Amazon one.
01:00 I know the John Lewis one's normally good but I've not seen it.
01:03 But I don't know if that's because we don't really watch television in the way that we
01:07 used to watch it.
01:08 Yeah.
01:09 Interesting that I like the advert of the elderly ladies on a sledge but didn't know
01:12 who it was who made the advert so therefore it's got no impact on me shopping on Amazon
01:17 any more than it would to.
01:19 Yeah anyway yeah.
01:20 I can't imagine the amount of money it would cost to make an advert would have that much
01:24 impact really.
01:25 I suspect Iceland are probably using it as a bit of a way of getting in the press.
01:30 I've not really seen any this year to be honest.
01:33 I used to like the Coca-Cola one because you knew it was near Christmas you know what I
01:38 mean.
01:39 That's about it.
01:40 I think I've seen ads but whether it actually sinks in what they're advertising I'm not
01:46 really sure.
01:47 I've seen the one that's about a party and I think it might be Waitrose.
01:51 Reminds you that you know Christmas is coming and I mean if you're like me you're last minute
01:56 and you know to be reminded that you actually need to get into gear is quite a good thing
02:01 really.
02:02 I don't mind them but yeah I think they've got a bit like everybody does them now so
02:09 it gets a bit boring I think.
02:10 There's too many too much money they could they could reduce the prices rather than spend
02:14 so much money on the adverts.
02:15 Well I don't pay any attention to them at all and in fact if I've got the sound on me
02:20 tell you I mute it when the Christmas ads come on.
02:23 I'm not influenced interested in Christmas ads.
02:26 I'm not sure people are persuaded by the adverts to go and buy things that they either can't
02:32 eat or won't eat.
02:33 I like some Christmas ads.
02:35 Some Christmas ads are better than some of the TV programmes if I'm honest but some I'm
02:41 not so keen on.
02:42 I'm not so keen on John Lewis's advert this year.
02:45 I don't think it has anything Christmassy about it but I also think that Iceland have got
02:50 it right.
02:51 In the current financial climate it's a good thing to not spend the money on advertising.
02:58 They don't need to advertise because they've built up that reputation over years.
03:03 So yeah I think that's a really good plan.
03:05 Cut your prices.
03:07 Leave the ads.
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