Billboard Explains: The Revamped 2023 Billboard Music Awards

Billboard

Billboard explains how the BBMAs are being reimagined with a new concept, what makes the BBMAs different from other award shows, how the award show is being revamped, how fans can get involved, and more.

Transcript

00:00 The Billboard Music Awards, the show that recognizes artists

00:03 who have topped the Billboard charts.

00:05 - Billboard, thank you so much.

00:06 - This year, the big event is being re-imagined

00:08 with a new concept, giving fans unprecedented access

00:11 to their favorite artists.

00:13 - We want to say a massive thank you to Billboard.

00:15 - But what are the BBMAs?

00:16 What will be different about this year's show?

00:18 And how can fans get involved?

00:20 This is Billboard Explains,

00:21 the revamped 2023 Billboard Music Awards.

00:25 The BBMAs have been around since 1990,

00:28 honoring music's biggest stars.

00:30 Drake, Taylor Swift, Justin Bieber, and The Weeknd

00:33 are just some of the notable past winners,

00:35 with Drake taking home the most awards, a whopping 34.

00:39 - Thank you very, very, very, very much.

00:41 - But what makes the BBMAs unique to other award shows?

00:44 Simple, it's all data-driven.

00:46 Winners are chosen solely based on how well they perform

00:49 on the Billboard charts.

00:51 - I remember when I first hit the Billboard.

00:53 - The BBMAs track album and digital song sales,

00:56 radio airplay, as well as streaming and social engagement

00:59 to choose the winner of each category.

01:01 During the show, artists appear on the BBMA stage

01:04 to accept their award

01:05 or perform their latest chart-topping hit.

01:08 But what will be different this year?

01:10 Everything.

01:11 The Billboard Music Awards are set to deliver

01:13 an entirely new award show concept.

01:16 So how will it work?

01:17 Instead of happening live in one place,

01:19 the performances and award celebrations

01:21 will take place at different locations across the globe

01:24 and feel unique to each individual artist.

01:26 This year's BBMAs will also be bigger than ever.

01:30 The BBMAs will unveil performances and winners

01:32 across BBMAs and Billboard's social channels,

01:34 or you can watch it all go down

01:36 by tuning into BBMAs.watch on Sunday, November 19th.

01:40 That's right, no television, it's all online.

01:44 Billboard's chief brand officer, Dana Droppo,

01:46 had this to say about the show.

01:47 "More than any other medium,

01:49 "music unites people all over the world.

01:51 "Now more than ever, we are seeing

01:53 "that it transcends language, culture, and location.

01:55 "Billboard is here to increase access

01:57 "to music for everyone."

01:59 So where do the fans come in?

02:00 The Billboard Music Awards and Spotify

02:02 have teamed up to find the most loyal fans,

02:05 the ones who have listened to the most hours of music

02:07 within the past year and helped their favorite artists

02:09 top the Billboard charts.

02:11 These lucky fans will receive a golden ticket

02:14 that allows them to attend the performance

02:16 of their favorite artists that will stream

02:17 during the 2023 Billboard Music Awards show.

02:20 - And the fans, you guys, we love y'all.

02:22 Thank you so much.

02:23 - Dick Clark Productions, who puts on the event,

02:25 says that, quote, "This year's show

02:26 "is an epic celebration of the fans

02:28 "who have propelled their favorite artists

02:30 "to the top of the Billboard charts.

02:32 "To thank them, we are thrilled to work with Spotify

02:34 "and the artists themselves to offer their most loyal fans

02:38 "an experience they'll never forget."

02:40 Make sure to tune in to the 2023 Billboard Music Awards

02:43 all day on November 19th

02:45 to watch this one-of-a-kind experience go down.

02:48 (upbeat music)

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