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Billboard Explains: The Revamped 2023 Billboard Music Awards
Billboard
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2 years ago
Billboard explains how the BBMAs are being reimagined with a new concept, what makes the BBMAs different from other award shows, how the award show is being revamped, how fans can get involved, and more.
Category
🎵
Music
Transcript
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00:00
The Billboard Music Awards, the show that recognizes artists
00:03
who have topped the Billboard charts.
00:05
- Billboard, thank you so much.
00:06
- This year, the big event is being re-imagined
00:08
with a new concept, giving fans unprecedented access
00:11
to their favorite artists.
00:13
- We want to say a massive thank you to Billboard.
00:15
- But what are the BBMAs?
00:16
What will be different about this year's show?
00:18
And how can fans get involved?
00:20
This is Billboard Explains,
00:21
the revamped 2023 Billboard Music Awards.
00:25
The BBMAs have been around since 1990,
00:28
honoring music's biggest stars.
00:30
Drake, Taylor Swift, Justin Bieber, and The Weeknd
00:33
are just some of the notable past winners,
00:35
with Drake taking home the most awards, a whopping 34.
00:39
- Thank you very, very, very, very much.
00:41
- But what makes the BBMAs unique to other award shows?
00:44
Simple, it's all data-driven.
00:46
Winners are chosen solely based on how well they perform
00:49
on the Billboard charts.
00:51
- I remember when I first hit the Billboard.
00:53
- The BBMAs track album and digital song sales,
00:56
radio airplay, as well as streaming and social engagement
00:59
to choose the winner of each category.
01:01
During the show, artists appear on the BBMA stage
01:04
to accept their award
01:05
or perform their latest chart-topping hit.
01:08
But what will be different this year?
01:10
Everything.
01:11
The Billboard Music Awards are set to deliver
01:13
an entirely new award show concept.
01:16
So how will it work?
01:17
Instead of happening live in one place,
01:19
the performances and award celebrations
01:21
will take place at different locations across the globe
01:24
and feel unique to each individual artist.
01:26
This year's BBMAs will also be bigger than ever.
01:30
The BBMAs will unveil performances and winners
01:32
across BBMAs and Billboard's social channels,
01:34
or you can watch it all go down
01:36
by tuning into BBMAs.watch on Sunday, November 19th.
01:40
That's right, no television, it's all online.
01:44
Billboard's chief brand officer, Dana Droppo,
01:46
had this to say about the show.
01:47
"More than any other medium,
01:49
"music unites people all over the world.
01:51
"Now more than ever, we are seeing
01:53
"that it transcends language, culture, and location.
01:55
"Billboard is here to increase access
01:57
"to music for everyone."
01:59
So where do the fans come in?
02:00
The Billboard Music Awards and Spotify
02:02
have teamed up to find the most loyal fans,
02:05
the ones who have listened to the most hours of music
02:07
within the past year and helped their favorite artists
02:09
top the Billboard charts.
02:11
These lucky fans will receive a golden ticket
02:14
that allows them to attend the performance
02:16
of their favorite artists that will stream
02:17
during the 2023 Billboard Music Awards show.
02:20
- And the fans, you guys, we love y'all.
02:22
Thank you so much.
02:23
- Dick Clark Productions, who puts on the event,
02:25
says that, quote, "This year's show
02:26
"is an epic celebration of the fans
02:28
"who have propelled their favorite artists
02:30
"to the top of the Billboard charts.
02:32
"To thank them, we are thrilled to work with Spotify
02:34
"and the artists themselves to offer their most loyal fans
02:38
"an experience they'll never forget."
02:40
Make sure to tune in to the 2023 Billboard Music Awards
02:43
all day on November 19th
02:45
to watch this one-of-a-kind experience go down.
02:48
(upbeat music)
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