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SportsTranscript
00:00 SportsDresser Rick Harrow, inside the $1.3 trillion business of sports.
00:07 Hey Maxwell, Minute brought to you by the Maxwell Football Club.
00:12 Well Nike tried golf with Tiger, worked out okay, but they're out.
00:16 Nike certainly is the brand with the swoosh, significant in retail, tried other equipment.
00:22 But how about what they're doing now?
00:24 Nike Strength is the holding company responsible for barbells, kettlebells, strength equipment
00:31 that they're marketing to gyms all over the country.
00:34 And most important, marketing to college football and other athletic programs.
00:39 They already have the inns with the Nike equipment and Nike retail.
00:44 And the presumption is the Nike equipment and strength goes to the schools with Nike
00:50 relationships.
00:51 It also may go to other schools as well with Nike, but that's their bottom line marketing
00:56 approach.
00:57 Will it work?
00:58 Will it generate revenue?
00:59 We'll have to see.
01:00 SportsDresser Rick Harrow with your Maxwell Minute.
01:03 (Music)