2021 Ram 1500 TRX Overview - video Dailymotion

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2 years ago

Mike Koval

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00:00 TRX is big to both the brand as well as the segment because quietly Ram has established

00:21 itself as an off-road leader in America with products such as the Ram Power Wagon and Rebel

00:28 while also allowing our customers to add off-road packages to every trim level.

00:34 But we've continuously challenged ourselves to exceed our customers' requests for even

00:40 more.

00:41 TRX will cement Ram as the premier off-road brand in America.

00:49 What makes TRX superior to every other high-performance truck on the market is that there truly is

00:54 no competition.

00:56 It shatters all paradigms.

00:58 It's truly transformative.

01:00 It was designed and engineered bolt by bolt to be the quickest, fastest, most powerful

01:07 and most capable off-road pickup truck to ever roll off the assembly line.

01:12 Now the performance stats speak for themselves.

01:14 702 horsepower, 650 pound-feet of torque, 0 to 60 in 4.5 seconds.

01:21 But not to be forgotten that the TRX is tailor-made from the Ram 1500.

01:26 So not only will it offer premier off-road capability, but it will also offer segment-leading

01:31 luxury and technology as well.

01:35 Because our brand is solely focused on building trucks since Ram Truck brand became a standalone

01:41 brand, the fact is we've had the name in our stable for quite some time and we've just

01:45 been waiting for the right time to use it.

01:48 Our fans and customers have had quite a bit of fun regarding the name and they've reminded

01:51 us that the TRX was the apex predator in the Jurassic era.

01:56 So it feels right bringing the apex predator into market.

01:59 Should carry that name and establish its supremacy in the marketplace.

02:03 (dramatic music)

02:06 [BLANK_AUDIO]

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