00:00 The Chiefs, Jets and Taylor Swift drove big numbers for NBC on Sunday night.
00:05 The network's Sunday Night Football, or as some were calling it, "Swifty Night Football"
00:09 telecast of the Chiefs-Jets game scored its biggest audience of the season, averaging
00:14 nearly 26.7 million viewers across all platforms.
00:17 A spike in women viewers, possibly driven by superstar singer-songwriter Swift's presence
00:22 at the game, helped drive the increase.
00:24 Per NBC, viewing among girls 12 to 17 grew 53 percent Sunday over the first three Sunday
00:30 night football broadcasts this season.
00:32 Plus, viewing among women 18 to 24 was up 24 percent, and viewing among women over 35
00:37 was up 34 percent.
00:39 This marked the second week in a row that Swift, who's been linked to Kansas City Chiefs
00:43 tight end Travis Kelsey, attended a Chiefs game.
00:46 NBC's cameras showed Swift in a box at MetLife Stadium in New Jersey as she took in the football
00:50 game with her friends and fellow stars Blake Lively and Ryan Reynolds.
00:54 The NBC telecast averaged 24.83 million viewers, a 19 percent improvement compared with the
01:00 same week last year.
01:02 The TV-only audience was NBC's best of the season, but the cross-platform viewership
01:06 fell a little shy of the season opener's 27.5 million viewers.
01:10 Streaming on Peacock, NBC Sports and NFL digital platforms accounted for 1.85 million viewers,
01:17 which NBC says is its largest streaming audience ever for a regular season Sunday NFL game.
01:23 The cross-platform total is up 22 percent from the all-in tally a year ago.
01:27 For more on this story, head to THR.com.
01:29 This is The Hollywood Reporter News.
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