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Jesus Malverde Gonzalez On Representing Artists, Recent Success of Regional Mexican & More | Latin Power Players 2023
Billboard
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10/3/2023
Jesus Malverde Gonzalez chats with Isabela Raygoza at Billboard's Latin Power Players event in Miami.
Category
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Music
Transcript
Display full video transcript
00:00
- You're coming up with congratulations on everything,
00:02
being a power player.
00:04
What was your reaction when you found out
00:06
that you're a power player?
00:07
And also share some thoughts about the music as well.
00:10
- I mean, (speaking in foreign language)
00:13
Right?
00:13
We all, at the end of the day, do it for the cultura.
00:17
Right?
00:18
We always say (speaking in foreign language)
00:19
and all areas of the business from live to now.
00:23
I was at the label side at Universal Latino,
00:25
now I'm at BMI.
00:27
So I'm back on the creative side,
00:28
representing the songwriters, the producers.
00:30
So what a moment for Latin music, right?
00:32
Latin entertainment, the growth and to be in this role
00:36
where we're all coming together to celebrate our efforts.
00:39
(speaking in foreign language)
00:43
- And everything you've done in your career,
00:50
you've boosted and elevated Latin music so much
00:53
and on a global scale. - Oh, gracias.
00:54
- But not a lot of people know
00:55
that you are also an artist yourself.
00:58
- I was just like 10, 15 years early.
01:00
The Mexican wave, you know, was just me.
01:02
15 years ago.
01:02
- I covered his music.
01:04
Yeah, that's it. - Yeah, no.
01:06
For me, I think that's always been an advantage
01:09
because I was fortunate enough to go from artist
01:12
and you're always an artist.
01:13
What we do, all these gente right here,
01:16
these professionals, is an art, right?
01:18
In their respective fields.
01:20
So for me to have gone from creative
01:22
to now the corporate side and have been able to impact,
01:25
you know, a lot of the negocio,
01:26
a lot of the (speaking in foreign language)
01:29
you know, to me, I just feel blessed and fortunate.
01:31
But you know, come back on the way.
01:33
- And that is so important for artists
01:35
because they, you know, you understand it
01:37
from that perspective. - Yes.
01:38
- So I mean, that's awesome.
01:40
And also, who should we be paying attention to nowadays?
01:42
Who are you listening to?
01:43
- Man, what, we're doing a panel here at the conference
01:47
called the New Mexican Revolution.
01:49
For us, (speaking in foreign language)
01:50
you know, we've been supporting that movimiento so long
01:53
and to see it now at a global scale,
01:55
you know, we just signed Chinito Pacas,
01:58
Gavito Ballesteros, you have this whole wave.
02:00
And of course, tomorrow on the panel,
02:02
Peso Pluma, Grupo Frontera, Young Lucas,
02:05
so you know, (speaking in foreign language)
02:06
- Fire, fire. - Mucho talento.
02:08
(speaking in foreign language)
02:11
Salud, salud.
02:12
[BLANK_AUDIO]
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