00:00I had to rework something that defines sexy for a majority of people and no one
00:09else than Britney can do that. But what I do with Balenciaga is also pushing
00:15boundaries. So how do we do that? How do we merge both into one and create
00:22something that no one has heard before? When I arrived in the fashion industry
00:28it was eight years ago and there was not a lot of music composer rewriting music
00:37specifically for the show. It was more curators choosing existing tracks for the
00:47show and so when I arrived I had to hammer that idea of dispo music but also
00:58building an identity for the brand. One day I will work with this guy at this
01:05field but then I didn't even try to reach out because I felt not famous enough.
01:13I'm still considered an underground artist. I'm fully independent. He's my only team.
01:19One, two artists meet. Doesn't matter. They love me.
01:26One, two artists meet. Doesn't matter. They love me.
01:30When two words collide. A third world comes out.
01:37I love so much.
01:39I love so much.
01:44Loic's sensitivity of music and production in the show. It's not just about music. It's about
01:51understanding the collection. Understanding everything from A to Z with his specific world and with
01:58them that's specific roles. And I also see myself almost like what a translator is for language. I consider
02:05a little bit of the language.
02:07I love so much Loic's sensitivity of music and production in the show. It's not just about music. It's about
02:12understanding the collection. Understanding everything from A to Z with his specific world and with them that's specific
02:17with his specific role and with Demna's specific role.
02:22And I also see myself almost like what a translator is for language.
02:28I consider myself a translator for Demna's vision, for Demna's clothes.
02:34It's almost like, show me clothes and I'll tell you what they sound like.
02:41I'm an artist who never uses major chords.
02:47The challenge for me was like, how do I make this BFRLT?
02:51How do I make this sound more evil, darker than the original?
02:58You see so many companies, so many houses that work with very different people.
03:03And it's also amazing.
03:05But I thought it had such, it's Louisville and it's Demna's.
03:10And it's a very specific taste.
03:13And when you look at the collection, you know the list.
03:16And when you hear the music, you automatically know the letters.
03:20We collaborate like two artists.
03:23We show each other what we are doing.
03:25He shows me his research.
03:27I showed him my latest track that I started to work on.
03:32And we give each other advice.
03:35What we think of.
03:36Well, I mean, I could give so many examples of show after show why it felt different.
03:43The one in Shanghai that we did.
03:45Where the fact that he adapted all of his song, all of his composition to the sounds of the city.
04:06What also comes into play is the concept of the show, the set design, the casting is also very important.
04:17Because for me, the models are like the actors of a movie.
04:22They will, they will walk, they will walk a certain way.
04:30And also, them wearing this look will create that character within this movie that we are creating.
04:41And the collection, the show as a whole, will guide me to make the subject.
04:49I'm someone that is not afraid of burning the house down in order to build another one.
04:55I think it's amazing when you're an artist to be able to, to draw a chapter from the beginning till the end.
05:04So, for the studio show, there's no music.
05:30Because I wanted the people who work for Palenciaga, who create the collections and the shows.
05:42And never get really to be in this, in the front of people.
05:48And never get to be in the set of front of the stage.
05:51I wanted them to become the music.
05:54So, we recorded every Palenciaga employee just seeing their name with no music in the background.
06:04So, they become, for the first time, the show.
06:09For me, it's really, it makes me proud.
06:12It makes me proud.
06:14Because you only get to realize how many people are helping you to make it, to make all of this happen.
06:24When you hear all of them saying their name in Rome.
06:28And it's a, it's my way of saying thank you for all of these years to be on Earth.
06:38For all this amazing work done today.
06:41And, I don't know, it feels transparent.
06:46Probably what I would like to do most is to, because I've given so much of myself in the identity I built for Palenciaga.
06:57I think what I would like to do for Palenciaga.
07:03To build an identity that doesn't have that much of a being inside.
07:08That's where you get to create vision, dream.
Comments