New chief executive appointed at Morrisons

Yorkshire Post

Rami Baitiéh, who was formerly the chief executive of Carrefour France, has today been appointed as the new chief executive of Bradford-based supermarket chain Morrisons.

Transcript

00:00 Hello, my name is Greg Wright and I'm the Deputy Business Editor of the Yorkshire Post.

00:04 I bring you some breaking business news this lunchtime.

00:08 It concerns one of the best known companies in Yorkshire.

00:11 Rami Beitei, who was formerly the Chief Executive of Carrefour France, has today been appointed

00:17 as a new Chief Executive of Bradford-based supermarket chain, Morrison's.

00:24 He will succeed David Potts, who has been Morrison's Chief Executive for nine years.

00:29 Mr Beitei will take up the role in November and will work closely with Mr Potts to ensure

00:34 a smooth handover period.

00:37 Commenting on his appointment, Mr Beitei said today, "Morrison's holds a special place for

00:42 shoppers across the UK and I am honoured to be joining the business to help build on the

00:46 strong links the company has with its loyal customers and the community's way it operates.

00:52 As a manufacturer, wholesale and seller of food, Morrison's is uniquely positioned to

00:56 grow in the coming years while remaining deeply focused on customer satisfaction.

01:00 I also want to acknowledge the talented and hardworking members of Morrison's team that

01:05 continue to make Morrison's an employer of choice in Britain."

01:08 So some major news there affecting the future of the Bradford-based supermarket chain, Morrison's,

01:14 which was founded in very humble beginnings more than a century ago.

01:19 Morrison's has named a new Chief Executive.

01:21 Rame Beitei, who's formerly the Chief Executive of Carrefour France, a major international

01:26 business figure, taking helm at Morrison's to drive it forward as it faces the challenges

01:31 and opportunities of the next few years in a fiercely competitive grocery market.

01:37 My name's Greg Wright and I'm the Deputy Business Editor of the Yorkshire Post.

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