00:00 (upbeat music)
00:02 (speaking in foreign language)
00:07 - Thank you for the invitation.
00:20 - 20 years now, Athenaeo Art Awards, wow, milestone.
00:24 - Yeah.
00:29 I've only been with Athenaeo 2015,
00:32 (speaking in foreign language)
00:36 - 2003.
00:48 - Yes.
00:49 (speaking in foreign language)
00:55 - In a way, commercial galleries,
00:58 (speaking in foreign language)
01:02 which really made a big difference.
01:05 (speaking in foreign language)
01:09 - Express themselves.
01:28 (speaking in foreign language)
01:30 - Makes it contemporary.
01:32 (speaking in foreign language)
01:59 - On Wednesday, the shortlisted artists and writers
02:03 for this year's Athenaeo Art Awards
02:05 will be announced in Shangri-La.
02:07 So you have the Fernando Zabel Prize for Visual Arts
02:12 and the Purita Cala Ledesma Prize for Art Criticism.
02:16 So 23 to 30 August.
02:19 I wanted to skip to,
02:20 (speaking in foreign language)
02:27 those two people after whom those awards were named,
02:30 Fernando Zabel and Purita Cala Ledesma.
02:33 You have an audience that is wider than the art community.
02:37 So I think it is a good time to explain.
02:40 (speaking in foreign language)
02:44 - Zabel, of course, very familiar name.
02:49 - Yes.
02:50 (speaking in foreign language)
02:55 - At Athenaeo Art Gallery,
02:57 (speaking in foreign language)
03:24 - That's how the Athenaeo Art Gallery was born, right.
03:27 How many pieces?
03:29 - He donated around between 200 to 300 pieces.
03:33 (speaking in foreign language)
03:37 You have to remember post-war.
03:39 (speaking in foreign language)
03:46 - And Zabel, very familiar name.
03:53 (speaking in foreign language)
03:57 And Purita Cala Ledesma,
04:11 and then, (speaking in foreign language)
04:12 very quickly, who she is,
04:13 and why is art criticism,
04:17 (speaking in foreign language)
04:19 critique of art important.
04:20 - It's basically,
04:21 well, Purita Cala Ledesma was also an important figure,
04:25 (speaking in foreign language)
04:29 Art Association of the Philippines.
04:36 (speaking in foreign language)
04:41 And that has expanded, and it's still existing today.
04:48 (speaking in foreign language)
04:52 When you critique, it is also praise,
05:13 or how to improve. - Making something
05:14 understandable and accessible to the audience.
05:19 - So like we said,
05:20 Athenaeo Art Awards, 23 to 30 August,
05:23 Shangri-La Plaza,
05:24 but Boots, my final question,
05:26 (speaking in foreign language)
05:30 People will always say,
05:33 "Oh, art is only for the rich."
05:35 (speaking in foreign language)
05:39 Why is this not true?
05:41 - Well, for one,
05:42 (speaking in foreign language)
05:46 in the community.
05:48 (speaking in foreign language)
05:51 Artists.
05:52 (speaking in foreign language)
05:56 (speaking in foreign language)
06:00 (speaking in foreign language)
06:04 Athenaeo Art Awards,
06:06 (speaking in foreign language)
06:10 And it reflects,
06:23 much of the art reflects present day.
06:25 - Yes, definitely.
06:27 (speaking in foreign language)
06:31 Here,
06:32 (speaking in foreign language)
06:36 which makes it more interesting.
06:45 (speaking in foreign language)
06:49 (speaking in foreign language)
06:52 - Boots Herrera,
07:07 Director and Chief Curator
07:08 at Athenaeo Art Gallery,
07:10 Athenaeo Art Awards,
07:11 (speaking in foreign language)
07:14 - Yes.
07:15 (speaking in foreign language)
07:16 - Thank you very much for being here.
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