In a market where advertisements are cluttered with buzzwords and vague messages, it can be difficult to cut through the clutter with a strong message. For CEO Mike Pykosz, the fact that his patients are 40 percent less likely to go to the hospital was not enough to build a strong consumer base. Entrepreneur says that the number one way to build trust within your market is to be accessible and ready to engage with your consumers. By educating the community about the benefits of his services and forming strong relationships with each patient, Mike was able to grow Oak Street Health to its current level of success.
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