Fila has produced a short film using the brand’s ambassadors, Danny Dyer and Tamer Hassan aimed to attract cult fans of the actors and the brand as well as creating a buzz for a wider audience. The gangster style film, focuses on the new pre-distressed footwear style, Centre Court, and reveals the product within a clever twist in the final scenes. Produced by Red Bee Media and directed by Marcus Jones, the short film was shot on location at famous East London haunt.
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