00:03Hello, I'm Thierry Turco, head of Italy of the solution Video Dailymotion. Today I would like to show you our
00:09latest integration on the site of The Corriere della Sera.
00:11It's vertical, modern, and navigable with swipe. And I'm convinced that it will be a lot.
00:24Hello, I'm Antonio Charletta and I'm responsible for the Video Offering and the digital events of The Corriere della Sera.
00:30It's been a while ago that we wanted to launch a platform for the video verticals to TikTok, Instagram or
00:39YouTube Shorts,
00:40which have an experience for users certainly more engaging. We already have a production of video verticals
00:50that we have never used on our website, at least until now, and we have always used it for publishing
00:56on social channels.
00:57But in this way we lost the opportunity to monetize and the opportunity to give our audience a product with
01:05a fresh and modern format.
01:07Hello, I'm Fabio Napoli, Business Digital Director of The Corriere della Sera.
01:12Today, to adapt our audience to the way that the content is not an option, it's an option.
01:17It's a strategic priority.
01:18Today we expect experiences intuitive, fluid, and especially available on all devices.
01:24The video verticals can help us to reach a wider audience, maybe even more young,
01:29by communicating to everyone in a more agile and accessible.
01:35It's exactly why it's made Vertical Video Stories, a video vertical feed that can be navigable
01:41with a scroll or swipe inside the site of the editor.
01:46It offers the same experience of social channels, but on the properties of the editor,
01:50allowing the editor to preserve the data, the feed, but above all the inventories.
01:57VVS is not an isolated experience.
01:59It's interconnected with the rest of the site of the editor,
02:01allowing the user to scroll through the content and the other,
02:04and deepen with an article.
02:06In all this, there's a lot more.
02:08The European Union thinks that the 70% of the budget of the display
02:11will move towards the video.
02:13We, from Dailymotion, are convinced that the short form
02:17will intercept the majority of this budget, VVS,
02:20to allow the editors to anticipate the movement in the market.
02:28I video verticals enrich the video of The Corriere of the Sair,
02:33offering to the public a new format,
02:37but at the same time, this format is also available
02:40for new opportunities for new opportunities,
02:43so that the brand are already using the vertical format
02:46to plan a campaign, maybe social media.
02:49In this moment, however, the possibility of planning
02:51the same campaigns on The Corriere of the Sair
02:54was not possible.
02:56This product makes it possible
02:57for a social and social plan.
03:01It is the same campaign, the same creativity,
03:03but it is possible in this way
03:05to take two audiences diverse
03:06in a coerent and innovative way.
03:09For me, this operation
03:10goes beyond the simple launch of a product.
03:12It is a strategic change for The Corriere
03:14and for the RCS Emilia Group.
03:15The Corriere, this year,
03:17has 150 years of history.
03:18We have seen many changes
03:20and The Corriere has always been innovated
03:22in the traditional tradition.
03:23We have our audience,
03:25we have experienced
03:25and we have to move on.
03:26But what matters more
03:27is the confidence
03:28that our lecturers have in us.
03:30And with this new feature
03:31of The Video Vertical
03:32we offer them
03:33a unique experience,
03:34a unique,
03:35and at the same time,
03:36very honorable,
03:37so that The Corriere of the Sair
03:38is from 150 years.
03:40We have the audio
03:43We have our audience.
03:43here on The Corriere.
03:43Bye-bye.
03:43Have a great day.
03:45Bye-bye.
Comments