Jonak Case study - Interview of Lisa Nakam (CEO) - video Dailymotion

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00:00Hello, my name is Lisa Nakam, I am the General Director of Jonak.

00:09Jonak is a women's shoe brand that has existed for 58 years.

00:13It is a family business that was founded by my grandfather.

00:18At the very beginning, we had a real lack of support with the solution we were using.

00:23Clearly, we had a solution that worked, but there was no follow-up at all at that level,

00:28and so we could not progress because we were a little bit left to ourselves

00:31on the use of the reader.

00:33It was one of the central points.

00:35Then, we concretely needed a reliable reader,

00:39which is still central because the video is taking up more and more space today

00:43in the company's life and especially on all the digital issues.

00:46And so we needed to find the right partner to help us grow on this whole part.

00:53So, Dailymotion has already helped us a lot in terms of reactivity.

01:00That is to say that as soon as we contacted them, at the very beginning,

01:03in fact, they accompanied us, even at the level of the offer call,

01:06to define exactly our needs.

01:08So, it was one of the points that we really appreciated,

01:12even before signing, in fact, concretely.

01:15They helped us to define exactly our needs,

01:19and they allowed us to clearly have this security of the reader that works,

01:24but also all the harmony of brands that we were looking for,

01:27because, in fact, any reader does not do things the same way.

01:31There was still an image subject for us that was very important.

01:35It had to be based on the global image that we wanted to give back to Jonak.

01:43And at that level, Dailymotion really raised the bar.

01:47So, Dailymotion was marked a lot by the reactivity of the teams,

01:51by the support they provided us throughout the project,

01:56and which they still provide us today in the day-to-day.

01:58So, we had a problem subject.

02:01We clearly had the management of a bug on a sales launch.

02:04And then, really, we were picked up at 2 a.m. by the support service,

02:08which is located in Australia or New Zealand.

02:10I don't remember exactly where.

02:12There, for once, great performance, because the problems were solved right away.

02:15And, honestly, we didn't expect such reactivity from the company.

02:20And then, in the support that we have regularly,

02:24in the relationship that we have to progress, to try to move forward,

02:28to ensure that it is a long-term business and not just a partner that we plug in,

02:32and then it works, and we don't talk to each other for three years.

02:35Dailymotion's offer was the most interesting on the market.

02:38So, financially speaking, it was very well positioned.

02:40That's what allowed us, in addition, not to hesitate to go through with it,

02:44because, in addition to having everything we needed in terms of quality,

02:47it was the best positioned in terms of price.

02:53So, there, I think the really interesting point to highlight

02:57is the increase in the conversion rate on the articles that present videos,

03:02versus those that don't.

03:03So, there, clearly, we were able to test it, observe it,

03:06and we have a 20% increase in the conversion rate

03:09on the articles that have a video, versus those that don't.

03:13I would highly recommend Dailymotion.

03:15By the way, I did it for everything we said, for this flexibility, this reactivity.

03:21Flexibility is also a point that we did not raise, but which is quite important in the offer.

03:26In fact, we agree on a volume, in quotes,

03:29but then, in the timing of the contract, it is variable,

03:33and it also allows you to see what's coming.

03:36And so, for all these reasons, clearly, yes,

03:38I would recommend Dailymotion today as the best solution on the market

03:43in terms of video readers.

Jonak Case study - Interview of Lisa Nakam (CEO)

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