00:00 I'm Phil Leyshen, Head of Digital for Australian Community Media.
00:08 My name is Mahendra Singh and I'm the Head of Technology for Online Services at ACM.
00:17 The general rise of video and social platforms has seen traditional media competing for attention
00:21 more than ever before.
00:22 The trust in our brands is still extremely high, but so too is the user experience expectations
00:27 of our audience.
00:28 It's crucial for us to continue to evolve in meeting theirs and also our advertisers'
00:33 needs.
00:34 Video content is an extremely important part of that.
00:36 We've seen a substantial increase in video views across our ACM network.
00:41 The views jumped from thousands to millions of views per month in the late 2021.
00:49 The challenge was with our legacy third-party video platform, even when we had more videos
00:55 across the network than expected, we ended up paying more for the infrastructure costs,
00:59 the bandwidth, the storage.
01:00 We knew that this would slow down the growth to build videos as a strategic pillar.
01:06 Both Phil and I did a monthly revenue forecast and actually could see a loss when using a
01:11 paid video player.
01:12 We were in the market looking for video solutions that help us to save on infrastructure costs,
01:17 especially for storage and bandwidth, and also wanted to generate revenue with a substantial
01:21 increase in video views.
01:26 We have evaluated a few video platform solutions out there in the market, and Dailymotion video
01:32 platform stood out for us for multiple reasons.
01:35 State-of-the-art modern players, ad-integrated solutions that works with our ad systems,
01:40 easy upload and transcode searchable video catalog, live streams, video playlists, video
01:45 analytics powered by mode, easy embed solutions for newsrooms.
01:50 If there's anything more I need to say, it's the largest video platform in the world.
01:54 Our vision is to upskill every team in the ACM newsroom, from front to back office, with
01:59 24/7 support and cutting-edge tools.
02:02 Dailymotion provide us with workshops, training and insights on both video content and monetization
02:07 across not just editorial, but product and technology, ad ops and the local and national
02:12 sales teams.
02:13 By partnering with one of the world's largest video hosting platforms, we're able to provide
02:17 our audiences with state-of-the-art video content to increase engagement, encourage
02:22 shareability and ultimately drive growth in ACM video consumption.
02:26 Our players are prominent without being invasive, and we can confidently deliver on important
02:30 advertiser expectations like viewability, completion rates and brand safety.
02:35 When we presented this to our exec team, we got an approval straight away as a no-brainer.
02:40 Dailymotion is the ideal solution we were looking for.
02:42 All in all, our partnership with Dailymotion is a win-win for both our communities and
02:47 our commercial partners.
02:53 One great outcome is the added value we've seen for our commercial partners.
02:56 Our ability to add them as direct contributors to our video hub means that they can upload
02:59 their content directly into our channels, and they're in full control of the scheduling,
03:03 the adding of metadata, tags and restrictions.
03:06 We had restrictions in the number of users who could access the previous platform.
03:10 But with Dailymotion, the first thing we did, we granted access to 500+ editorial staff
03:15 members across the country.
03:17 The videos are then boxed and ready for our editorial video teams to distribute across
03:20 our network and share through our social channels.
03:23 Both parties from there can analyse trends and performance directly in the dashboard
03:27 and optimise where required.
03:28 The embedded solution was easy to integrate within the Newsnob platform, so journalists
03:32 can easily upload videos directly to their channels and Dailymotion, and then use the
03:37 embed to add it directly to their storage.
03:40 Dailymotion provides this self-service feature that we can easily configure and experiment
03:45 with multiple video players, such as picture-in-picture, sticky floating videos, autoplay, etc. to
03:52 our masters and also keep using that works with the audience.
03:56 The support that we received from the Dailymotion tech team during the migration process, communication
04:01 was great, expectations were clear, prompt and professional.
04:04 So as part of the video growth strategy, JB's team has provided regular training on best
04:09 practices for the videos to our editorial teams across the multiple newsrooms with the
04:14 new platform.
04:15 We are moving into the second phase of our collaborative journey with Dailymotion, and
04:20 as part of that we like to build more integrated solutions within our newsrooms.
04:24 So one is instantaneously provide audiences with good quality video content with a very
04:30 efficient streamlined editorial platform, so video journalists or video producers can
04:35 directly produce and publish videos across multiple masters simultaneously with a very
04:40 efficient workflow.
04:41 Secondly, provide an easily searchable video widget into our NewsNow platform that can
04:47 help our editorial staff to see the top trending videos and recommended videos they like to
04:51 embed in their stories.
04:53 This can help us easily surface wealth of good quality video content that's relevant
04:59 to our regional audience.
05:04 If there is one word to describe our partnership with Dailymotion, it is empowerment.
05:09 If I could use one word to describe our relationship between ACM and Dailymotion, it would be collaboration.
05:15 (whooshing)
05:17 [BLANK_AUDIO]
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