00:00When they take that step beyond it being a basic phone, there's that layer of protection there, that completely app agnostic through the camera.
00:09It just gives that peace of mind that there's something there to protect your kids.
00:15Even when you're not there to protect them, there's something else there that's going to help.
00:18When it comes to online safety for kids, charities say innovation works best when it's combined with guidance, giving families both the tools and the confidence to protect children.
00:28We're meeting with hundreds of parents every week through our online safety workshops that we deliver right across the UK.
00:34Our Childline service talks to a young person, connects with a young person every 45 seconds.
00:39So we're hearing about issues in the moment, live, what's current for children and parents.
00:45And having this type of partnership where products have got safety by design is a real step forward for us.
00:51Experts say no single solution will keep children safe, but combining education with technology could make a powerful difference.
