The real cross-media revolution? iLove Magazine
- 11 years ago
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/21/2013.
In this special preview, Digital Space and partners Royal Mail, will introduce the world's first fully interactive print fashion magazine called "iLove". This groundbreaking project promises to change the face of magazine publishing and advertiser multi channel strategies. With free distribution to over 700,000 homes and every single page interactive, now is the time to really explore mCommerce with unparalleled big data, insight and analytics.
Digital Space, who have pioneered several milestone projects in the "Print/Broadcast to Mobile" or Transmedia arena over the past 3 years, have partnered with Royal Mail to launch the world's first fully interactive fashion & shopping print magazine delivered free through the door into 700,000 homes across the UK. They are coining this "Direct Response Publishing". Is this the hybrid future for Press, DM and indeed mobile? LessAdrian Fleming Owner / Partner, DIGITAL SPACE
Alex McIntosh Owner / Partner, DIGITAL SPACE / ILOVE
Simon Samuels VP Commercial Development, ILOVE MAGAZINE
Louise Williams Head of Strategy & Delivery - MarketReach, ROYAL MAIL
In this special preview, Digital Space and partners Royal Mail, will introduce the world's first fully interactive print fashion magazine called "iLove". This groundbreaking project promises to change the face of magazine publishing and advertiser multi channel strategies. With free distribution to over 700,000 homes and every single page interactive, now is the time to really explore mCommerce with unparalleled big data, insight and analytics.
Digital Space, who have pioneered several milestone projects in the "Print/Broadcast to Mobile" or Transmedia arena over the past 3 years, have partnered with Royal Mail to launch the world's first fully interactive fashion & shopping print magazine delivered free through the door into 700,000 homes across the UK. They are coining this "Direct Response Publishing". Is this the hybrid future for Press, DM and indeed mobile? LessAdrian Fleming Owner / Partner, DIGITAL SPACE
Alex McIntosh Owner / Partner, DIGITAL SPACE / ILOVE
Simon Samuels VP Commercial Development, ILOVE MAGAZINE
Louise Williams Head of Strategy & Delivery - MarketReach, ROYAL MAIL