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Agency Trading Desks Guaranteed Delivery -The 1st Annual Real Time Trading Update from Europe’s Buy Side

Advertising Week
Advertising Week Europe. Session from David Lean Room on Thursday, 3/21/2013
Jay Sears SVP Demand, the Rubicon Project, puts questions out to bid with European agency trading desk leaders including Cadreon (Interpublic), VivaKi (Publicis) and Xaxis (WPP). Is Europe leading the way to bigger, better programmatic budgets? Is the Smart Pipe delivering a data informed marketplace?
Moderator: Jay Sears SVP Demand North America, THE RUBICON PROJECT
Sandy Hubert Head of Cadreon UK, Cadreon, INTERPUBLIC
Marco Bertozzi Executive Managing Director EMEA, VivaKi, PUBLICIS
Caspar Schlickum Managing Director EMEA, Xaxis, WPP
Dirk Fiebig Operations Director EMEA, AMNET