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  • 12/31/2012
The giant, seven-foot-tall "13" arrive on a flatbed truck at the Times Square Museum & Visitor Center, The famous (or infamous) numeral is presented with thirteen multi-cultural good luck charms to turnaround its unlucky reputation. The "13" is then illuminated by Philips to symbolize good fortune and a bright future in the New Year.

The numeral is then installed atop One Times Square to complete the "2-0-1-3" sign that lights up at midnight to announce the beginning of the New Year at the completion of the Ball Drop.

Philips continues to provide all of the Times Square New Year's Eve Numerals with advanced energy efficient LED bulbs. The 529 custom-designed Philips scalloped LED flood bulbs that light the numerals use just 9 watts each, compared to the 40 watts consumed by the previous halogen bulbs, representing a 78 percent energy savings.

Tim Tompkins, President of the Times Square Alliance, Jeffrey Straus, President of Countdown Entertainment -- co-organizers of Times Square 2013 -- and Kathy James, Director of Consumer Marketing at Philips are on hand to oversee the arrival. Landmark Signs handle the installation and delivery of the numeral.

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