Smarter Marketing: Who Controls A Brand?

Name: Smarter Marketing: Who Controls A Brand?
Uploaded: 2012-08-29T16:28:19+00:00
Duration: 1 min 37 s
Channel: IBMAugust2012
Description: At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts discussed how much control customers have over brands. To learn more about Smarter Marketing, visithttp://www.ibm.com/smartermarketing

IBMAugust2012

At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts discussed how much control customers have over brands. To learn more about Smarter Marketing, visithttp://www.ibm.com/smartermarketing

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