Did you know that Pinterest is the 3rd largest social media network and has the 4th largest referral traffic source in the world; more than Twitter, StumbleUpon, Bing and Google combined? Follow these quick five tips to effectively use Pinterest for lead generation:
1. Be strategic.
Create a strategy and plan before you ever start pinning. Maintain a healthy balance of pinning about yourself and pinning what others post.
2. Be social.
Pinterest is a social network…that means you need to be social! Interact with other pinners and join the conversation.
3. Be visual.
Make your content visually appealing. Turn boring content into infographics. Create catalogs of your products or create offers, special or coupons that lead pinners to your website.
4. Be SEO optimized.
Include relevant keywords, descriptions, website links and contact info on your pins. You can also make your website “pin-able” by adding the “pin it” button to relevant pages or images.
5. Be knowledgeable.
Utilize publishing and analytical tools such as Pinstamatic http://pinstamatic.com/] to schedule and measure your pins. Check your Google Analytics to see what's driving traffic to your website.
In order for your referral traffic to be worth something, you need to practice inbound marketing tactics such as lead nurturing campaigns to keep your visitors interested until they purchase.
Capitalize on their visit with lead generation and lead nurturing practices, and you could really turn Pinterest into a profitable investment of your time.
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