GYMBOX, the revolutionary gym chain behind some of the world’s craziest fitness classes is launching its most extreme workout yet: The Human Punchbag.
The concept, being piloted at GYMBOX Holborn, will allow gym-goers to throw jabs and hooks against someone inside the custom-designed bag, who subjects them to a barrage of no-holds-barred insults and taunts in a bid to get them hitting harder and faster for an improved work-out. The science behind the idea, dubbed “Goad-tivation”, is inspired by the concept of vengeance, one of the 16 identified motivational desires that drives that human pshyche and will complement the cardio, strength, timing and balance benefits of traditional boxing.
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