The SharePoint Marketing Suite provides a compelling marketing offering built into the SharePoint environment and aims to improve enterprise websites and portals
These services include: * Web Analytics – Real time analytics, event tracking, path analysis, internal search, and automatic alerts * InSight – Next generation analytics decision making engine * Campaign Tracking and Advertising Effectiveness – Campaign and traffic source tracking, goal and funnel analysis * Optimization – Behavioral targeting, A/B and multivariate testing * Visitor Profiles – User segmentation, demographics, audience targeting, user engagement, user activity reports * Voice of Customer – Page-based comments, surveys, website satisfaction polls * SEO – Search engine and keywords reports, site map management, SEO violations and errors * Affiliates – Campaigns, trackers and tracking links management. Built in pixel tracking support * Plugins – CRM integration, third party tools integration
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