How to Achieve Market Distribution for your new TLD
If you are a new TLD applicant one of the first things you need to consider is how do you get distribution in the marketplace.
Many applicants are going to be required by ICANN to use accredited Registrars and there good reasons for this.
Registrars are very experienced domain name marketers and they are already dealing with the Registrants that you may need to sell your new TLD to.
The question is, how do you get Registrars to support your new TLD?
Afilias has more experience introducing new TLDs to Registrars than any other provider and we would like to suggest three principles for success.
The first is to choose an attractive string. Registrars are going to want to sell a string that is already attractive to Registrants.
Second, provide support. Registrars are going to need competitive pricing plus materials for how to market it effectively.
Third, keep it simple. Registrars are going to be swamped with new TLD offerings and if your new TLD is simpler to implement your chances for success will be enhanced.
How can your new TLD be successful with Registrars?
In summary, Registrars are the key to distribution so you must learn how to succeed through them.
1) Choose an attractive string.
2) Provide marketing and promotional support.
3) Keep the accreditation process, pricing and especially the technical systems simple and familiar to Registrars.
Of course, it is not quite that simple and that is why you should work with an expert who is already dealing with Registrars and has done this for many new TLDs before.
Afilias already has a group of accredited Registrars that together support over 90% of the domain name marketplace. This coupled with our Registry technology, which supports 15 TLDs today is the kind of experience you will need to gain distribution and make sure your new TLD is successful.
Work with the new TLD expert, Afilias Global Registry Services.
www.Afilias.info
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