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00:02Amazon is developing a secret initiative to collect product information on virtually
00:07every item for sale worldwide, according to Reuters. Called World Product Graph,
00:13the project aims to keep shoppers on Amazon rather than searching Google,
00:17brand websites, and other retailers. The initiative would gather information directly
00:22from brands and by crawling other retailers' websites. The data would help Amazon identify
00:27the latest product models and recommend products based on shoppers' purchase histories and other
00:32information. It would also improve the accuracy of Amazon's AI Shopping Assistant and reduce
00:38operating costs. Amazon cautioned that the internal planning document may not reflect its current
00:43plans. Reuters could not determine whether or when the project would launch.
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